Paint, Wallpaper & Supplies - Americas

The revenue generated in the Paint, Wallpaper & Supplies market in the Americas amounted to US$64.83bn in 2024.
It is projected that the market will experience an annual growth rate of 2.47% from 2024 to 2029 (CAGR 2024-2029).
In terms of global comparison, United States generated the highest revenue in the market, reaching US$52bn in 2024.
When considering the total population figures, per person revenues of US$63.75 were generated in the Americas in 2024.
In the United States, the demand for eco-friendly paint and wallpaper products is on the rise, as consumers prioritize sustainability and health-conscious choices.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Americas has seen a minimal growth rate in the Paint, Wallpaper & Supplies Market. This can be attributed to factors such as low consumer spending on non-essential items due to economic uncertainty and a shift towards DIY projects during the pandemic.

Customer preferences: As the DIY & Hardware Store Market continues to boom in the Americas, there is a growing trend towards eco-friendly and sustainable paint and wallpaper options. With a growing awareness of the impact of traditional paints on the environment, consumers are increasingly seeking out low or zero VOC products. Additionally, a rise in DIY home renovation and décor projects has led to a surge in demand for easily accessible and customizable wallpaper and supplies. This shift is also reflecting a preference for unique and personalized home decor.

Trends in the market: In the Americas, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a trend towards eco-friendly and sustainable products. As consumers become more environmentally conscious, they are seeking out paint and wallpaper options that are low in volatile organic compounds (VOCs) and made from natural materials. This trend is expected to continue as regulations regarding VOC emissions become stricter. Additionally, there is a growing demand for easy-to-use and quick-drying products, reflecting the DIY culture and time-strapped lifestyles of consumers. Paint and wallpaper companies are responding by introducing new, innovative products and expanding their eco-friendly offerings. This trend presents opportunities for industry stakeholders to differentiate themselves and cater to the changing preferences of consumers.

Local special circumstances: ' In Mexico, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has experienced significant growth due to the country's booming construction industry. The demand for home improvement products has been driven by the increasing number of do-it-yourself projects and renovations. Additionally, the cultural preference for vibrant colors and decorative elements has led to a high demand for decorative paints, wallpapers, and other supplies. The market is also influenced by government policies promoting affordable housing and renovation programs, further boosting the demand for these products.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in the Americas is largely impacted by macroeconomic factors such as consumer spending habits, construction activity, and economic stability. For instance, countries with high levels of consumer confidence and robust construction industries tend to see increased demand for paint, wallpaper, and supplies. In contrast, countries facing economic downturns or political instability may see a decline in market growth. Additionally, favorable fiscal policies such as tax cuts on home improvement products or incentives for construction projects can also impact the performance of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.