Lawn & Garden - Southern Africa | Statista Market Forecast

The Lawn & Garden market in Southern Africa is projected to generate a revenue of US$747.20m in 2024.
The market is anticipated to experience an annual growth rate of 1.33% (CAGR 2024-2029).
When compared to other countries globally, United States leads the market with a revenue of US$133bn in 2024.
In terms of per person revenue, in Southern Africa is expected to generate US$10.67 in 2024.
The demand for drought-resistant plants in Southern Africa's lawn and garden market is rapidly increasing due to the region's arid climate.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market within the DIY & Hardware Store market in Southern Africa is experiencing limited growth due to factors like minimal economic development and low disposable incomes. Despite the increasing demand for DIY products, lack of advanced technologies and low consumer awareness are impacting the market's growth rate.

Customer preferences: As the demand for sustainable and eco-friendly products continues to rise in the Lawn & Garden Market within the DIY & Hardware Store Market, consumers are increasingly looking for environmentally-conscious options. This has led to a shift towards more organic and natural gardening products, as well as an increase in demand for low-maintenance, water-saving plants. Additionally, there is a growing trend towards creating outdoor living spaces and creating a connection with nature, driving the demand for outdoor furniture and decor.

Trends in the market: In Southern Africa, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in online sales and use of e-commerce platforms. This trend is driven by the increasing adoption of digital technologies and changing consumer behaviors. With the rise of e-commerce, retailers are investing in omnichannel strategies to provide a seamless shopping experience. This trend presents opportunities for industry stakeholders to expand their customer base and streamline operations. However, it also brings challenges such as managing inventory and ensuring customer data security. As the trend continues, stakeholders must adapt and innovate to stay competitive and meet consumer demands.

Local special circumstances: In Southern Africa, the Lawn & Garden Market within the DIY & Hardware Store Market market is heavily influenced by the region's unique climate and diverse cultural landscape. Unlike other markets, the demand for gardening products is not only driven by homeowners but also by small-scale farmers and informal traders. Additionally, the market is highly regulated, with various restrictions on the use of fertilizers and pesticides, as well as strict import regulations. These factors significantly impact the supply chain and pricing in the market, making it a challenging environment for companies to navigate.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Southern Africa is influenced by macroeconomic factors such as consumer spending, population growth, and urbanization rates. Countries with strong economic growth and a growing middle class are experiencing higher demand for lawn and garden products as consumers have more discretionary income to invest in home improvement and outdoor living. Additionally, favorable government policies and incentives for housing and infrastructure development are further driving the demand for lawn and garden products. However, factors such as currency fluctuations and trade policies can also impact market performance, as they can affect the prices of raw materials used in the production of lawn and garden products.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.