Women's Apparel - Southern Africa

Southern Africa

In 2024, the Women's Apparel market in Southern Africa is projected to generate a revenue of US$3.22bn.
This market is expected to experience an annual growth rate of 4.22% (CAGR 2024-2029).
When comparing the global market, in the United States leads in revenue generation with US$191bn in 2024.
In terms of per capita revenue, each person in Southern Africa is expected to contribute US$45.95 to the Women's Apparel market in 2024.
Looking ahead to 2029, the volume of the Women's Apparel market is estimated to reach 632.6m pieces.
Additionally, this segment is expected to show a volume growth of 1.7% in 2025.
On average, each person in Southern Africa is anticipated to contribute 8.3pieces units to the Women's Apparel market in 2024.
In Southern Africa, there is a growing trend towards sustainable and ethically-produced women's apparel, reflecting a shift towards conscious consumerism in the region.

Key regions: Indonesia, Australia, China, Europe, United States

Definition:

The Women’s Apparel market covers apparel for women. Clothing for children (girls and boys up to the age of 14) and babies are separately defined in the Children’s Apparel market.

Structure:

The market is further divided into the following categories:

The Coats & Jackets market encompasses outdoor jackets, coats, and rain jackets for women.
The Blazers market encompasses indoor jackets and separately sold blazers that are not part of a suit ensemble for women.
The Suits & Ensembles market encompasses blazers and jackets as well as trousers made of the same material for women.
The Dresses & Skirts market encompasses all forms of dresses and skirts for women.
The Trousers encompasses cloth trousers, jeans, and shorts for women.
The Shirts & Blouses market encompasses all sorts of shirt-like tops or the like for women.
The Jerseys, Sweatshirts & Pullovers market encompasses knitwear, sweatshirts, jerseys, sweaters, turtleneck sweaters, and under-sweaters for women.
The Sports & Swimwear market covers the following categories: Sports-Inspired Apparel, Performance Apparel, and Swimwear for women.
The Night & Underwear market encompasses bras, briefs, panties, bathrobes, negligees, nightwear, lingerie, and corsetry for women.
The T-shirts market encompasses women’s clothes for the upper body that are worn beneath outerwear.
The Tights & Leggings market encompasses hosiery for women that covers either part or the entire leg and sometimes the foot.
The Socks market encompasses hosiery for women that covers the foot and, at times, the leg up to the knee.
The Clothing Accessories & Other Clothes market covers the following categories: Gloves, Shawls & Scarves, Belts, Hats & Caps, Leather Clothes, and Felt, Fur & Other Clothes for women.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, sustainable apparel share, and sales channels. Online channel distribution refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet – on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores made via telesales or mail orders (e.g., print catalogs).

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Market

Region

Region comparison

Currency

Analyst Opinion

Women’s Apparel is the biggest segment in the Apparel market. In the wake of the COVID-19 pandemic, the global fashion industry underwent increases in costs, logistic issues, and supply chain problems. As per increasing costs due to inflation, both Zara and H&M, two of the biggest players in the Women’s Apparel segment, raised their prices. Although consumer demand is changing on account of the increasing awareness of environmental and sustainability issues, the segment is expected to continue to grow in the future.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.