Children's Apparel - Southern Africa

Southern Africa

In 2024, the Children's Apparel market in Southern Africa is projected to generate a revenue of US$1,639.00m.
This market is anticipated to experience an annual growth rate of 3.84% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation with US$54bn in 2024.
On a per person basis, the revenue generated in the Children's Apparel market in Southern Africa amounts to US$23.40 in 2024.
Looking ahead to 2029, the volume of the Children's Apparel market is expected to reach 698.0m pieces units.
Moreover, there is an estimated volume growth of 0.8% expected in 2025.
Lastly, the average volume per person in the Children's Apparel market is projected to be 9.6pieces units in 2024.
In Southern Africa, there is a growing trend of sustainable and ethically produced children's apparel, reflecting the region's commitment to social and environmental responsibility.

Key regions: Singapore, Malaysia, Europe, China, Indonesia

Definition:

The Children’s Apparel market covers apparel for boys and girls up to age 14. Clothes for babies and toddlers are separately displayed in the Baby Clothes market.

Structure:

The market is further divided into the following categories:

The Coats & Jackets market encompasses outdoor jackets, coats, and rain jackets for children.
The Blazers market encompasses indoor jackets for children sold as separate items.
The Suits & Ensembles market encompasses ensembles that include a blazer or jacket and trousers made of the same material and hand boys’ suits consisting of a set of jacket and suit trousers (two-piece suits), which can optionally be combined with a vest (three-piece suits).
The Dresses & Skirts market encompasses all forms of dresses and skirts for children.
The Trousers market encompasses cloth trousers, jeans, and shorts for children.
The Shirts & Blouses market encompasses all sorts of shirt-like or other tops for girls. It also includes traditional dress shirts for boys as well as casual shirts.
The Jerseys, Sweatshirts & Pullovers market encompasses knitwear, sweatshirts, jerseys, sweaters, turtleneck sweaters, and under-sweaters for children.
The Sports & Swimwear market covers the following categories: Sportswear and Swimwear for children.
The Night & Underwear market encompasses bras, briefs, panties, and bathrobes for girls. It also includes underpants (briefs and boxers) for boys.
The T-shirts market encompasses children’s clothes for the upper body that are worn beneath the outerwear.
The Tight & Leggings market encompasses hosiery for children that cover the entire or most of the leg and sometimes the foot.
The Socks market encompasses hosiery for children that cover the foot and, at times, the leg up to the knee.
The Baby Clothes market encompasses the entirety of clothing articles and accessories for children up to a height of 85cm.
The Clothing Accessories & Other Clothes market covers the following categories: Gloves, Shawls & Scarves, Belts, Hats & Caps, Ties & Bow Ties, Leather Clothes, and Felt, Fur & Other Clothes for children.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, sustainable apparel share, and sales channels. Online channel distribution refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet – on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores made via telesales or mail orders (e.g., print catalogs).

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Market

Region

Region comparison

Currency

Analyst Opinion

Children aged between 0 and 14 years account for a quarter of the world’s population. The Children’s Apparel segment also generates higher sales volumes than the Men’s Apparel segment. In terms of sales, however, the segment ranks third, behind the Women’s and Men’s Apparel segments. When it comes to purchasing clothing for their children, there are several criteria which parents take into consideration, including the quality, material, and durability. These criteria are expected to continue to be crucial.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.