Wine - North Macedonia

The Wine market in North Macedonia has been experiencing steady growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: North Macedonian consumers have been increasingly interested in exploring different types of wines, including both domestic and international varieties. This shift in preferences can be attributed to several factors, such as rising disposable incomes, increasing exposure to global trends, and a growing appreciation for wine as a social and cultural symbol.

Trends in the market: One notable trend in the North Macedonian wine market is the rising demand for high-quality, premium wines. As consumers become more knowledgeable about wine and its various characteristics, they are willing to pay a premium for wines that offer unique flavors and superior quality. This trend is also driven by the growing popularity of wine tourism, as more tourists visit North Macedonia to explore its vineyards and wineries. Another trend in the market is the increasing popularity of organic and biodynamic wines. Consumers are becoming more conscious about their health and environmental impact, leading them to seek out wines that are produced using sustainable and organic practices. This trend is in line with global preferences, as consumers worldwide are increasingly interested in eco-friendly products.

Local special circumstances: North Macedonia has a long and rich history of winemaking, dating back to ancient times. The country's unique climate and soil conditions create favorable conditions for grape cultivation, resulting in wines that have distinct flavors and characteristics. This local advantage has allowed North Macedonian winemakers to produce wines that are highly regarded both domestically and internationally. Furthermore, the North Macedonian government has implemented policies to support the development of the wine industry. This includes providing financial incentives and technical assistance to winemakers, as well as promoting North Macedonian wines in international markets. These efforts have helped to raise awareness and appreciation for North Macedonian wines, contributing to the growth of the market.

Underlying macroeconomic factors: The overall economic stability and growth in North Macedonia have also played a role in the development of the wine market. As the country's economy continues to expand, consumers have more disposable income to spend on luxury goods, including wine. Additionally, the tourism industry in North Macedonia has been growing steadily, attracting more visitors who are interested in exploring the country's wine offerings. This influx of tourists has provided a boost to the wine market, as they often purchase local wines as souvenirs or to enjoy during their stay. In conclusion, the Wine market in North Macedonia is experiencing growth due to changing consumer preferences, including a demand for high-quality and organic wines. The country's unique climate and government support for the wine industry have also contributed to the market's development. With the continued economic growth and increasing interest in wine tourism, the North Macedonian wine market is expected to continue its positive trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.