Cider, Perry & Rice Wine - North Macedonia

The Cider, Perry & Rice Wine market in North Macedonia has been experiencing steady growth in recent years.

Customer preferences: In North Macedonia, there is a growing preference for Cider, Perry & Rice Wine among consumers. This can be attributed to several factors. Firstly, there is an increasing trend towards healthier lifestyles and alternative beverage choices. Cider, Perry & Rice Wine are perceived as being more natural and less processed compared to other alcoholic beverages. Additionally, the unique flavors and varieties available in the market appeal to consumers who are looking for something different and more diverse.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in North Macedonia is the emergence of craft and artisanal producers. These smaller-scale producers are focusing on creating high-quality, handcrafted products that cater to the preferences of niche consumer segments. This trend is driven by the increasing demand for unique and authentic products, as well as the desire to support local businesses. As a result, there has been a proliferation of small cideries and wineries across the country, offering a wide range of Cider, Perry & Rice Wine options to consumers. Another trend in the market is the growing popularity of flavored Cider, Perry & Rice Wine. Manufacturers are introducing innovative flavors such as apple and pear blends, as well as exotic fruit combinations, to cater to changing consumer preferences. This trend is driven by the desire for more exciting and adventurous taste experiences.

Local special circumstances: North Macedonia has a rich agricultural heritage, with a long history of fruit cultivation. This provides a favorable environment for the production of Cider, Perry & Rice Wine, as it allows for the availability of high-quality, locally sourced ingredients. The country's temperate climate and fertile soil contribute to the cultivation of a variety of fruits, including apples and pears, which are essential for the production of Cider, Perry & Rice Wine.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in North Macedonia can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed them to spend more on premium and higher-priced products, including Cider, Perry & Rice Wine. Additionally, the government has implemented policies to promote the growth of the agricultural sector, which has further supported the development of the Cider, Perry & Rice Wine market. In conclusion, the Cider, Perry & Rice Wine market in North Macedonia is developing due to changing customer preferences, including a growing preference for healthier and more diverse beverage options. The emergence of craft and artisanal producers, the popularity of flavored products, and the country's favorable agricultural conditions have also contributed to the growth of the market. Additionally, stable economic growth and government support for the agricultural sector have created a conducive environment for the development of the Cider, Perry & Rice Wine market in North Macedonia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.