Wine - Mozambique

The Wine market in Mozambique is experiencing significant growth and development in recent years.

Customer preferences: Mozambican consumers are increasingly showing a preference for wine as a popular alcoholic beverage. This can be attributed to changing lifestyles and an increasing middle-class population. Wine is seen as a sophisticated and trendy drink, and consumers are becoming more interested in exploring different varieties and brands. Additionally, there is a growing trend of wine consumption among the younger generation, who view wine as a fashionable and aspirational drink.

Trends in the market: One of the major trends in the Mozambican wine market is the increasing demand for imported wines. Consumers are seeking out international brands from countries known for their wine production, such as South Africa, Portugal, and France. This trend can be attributed to the perception of imported wines as being of higher quality and offering a wider variety of flavors and styles. As a result, there has been a rise in the availability of imported wines in local supermarkets and wine shops. Another trend in the market is the growing popularity of wine bars and restaurants. These establishments offer a wide selection of wines and provide a space for consumers to learn about and appreciate different wines. Wine tastings and events are also becoming more common, allowing consumers to experience and explore new wines. This trend indicates a shift towards a more wine-centric culture in Mozambique.

Local special circumstances: Mozambique's wine market is influenced by its unique cultural and social factors. Wine consumption is often associated with special occasions and celebrations, such as weddings and holidays. Additionally, wine is seen as a drink for the upper class and is often associated with sophistication and elegance. This perception drives the demand for wine among Mozambican consumers, who aspire to a higher social status.

Underlying macroeconomic factors: The growth and development of the wine market in Mozambique can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more consumers to afford and indulge in luxury goods such as wine. Furthermore, Mozambique has a growing tourism industry, with an increasing number of international visitors. These tourists often come from countries with a strong wine culture and are more likely to consume wine during their stay. This has created a demand for wine in hotels, restaurants, and bars, further driving the growth of the market. In conclusion, the Wine market in Mozambique is experiencing significant growth and development due to changing consumer preferences, increasing demand for imported wines, the rise of wine bars and restaurants, and unique cultural and social factors. These trends are supported by underlying macroeconomic factors such as economic growth and a growing tourism industry. As a result, the wine market in Mozambique is poised for continued expansion in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.