Beer - Mozambique

The Beer market in Mozambique has been experiencing significant growth in recent years.

Customer preferences: Mozambican consumers have shown a strong preference for beer over other alcoholic beverages. This is partly due to cultural factors, as beer is often seen as a social and celebratory drink in Mozambique. Additionally, the affordability and availability of beer in the country have contributed to its popularity among consumers.

Trends in the market: One of the key trends in the Beer market in Mozambique is the increasing demand for craft beer. This trend mirrors the global rise in craft beer consumption, as consumers are becoming more interested in unique and locally produced beverages. Craft breweries in Mozambique have been able to cater to this demand by offering a wide variety of flavors and styles, appealing to consumers who are looking for something different from the mainstream beer brands. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beers. Health consciousness is becoming more prevalent among consumers, and many are seeking alternatives to traditional alcoholic beverages. This has led to an increase in the production and consumption of low-alcohol and non-alcoholic beers in Mozambique. These beverages offer consumers the opportunity to enjoy the taste of beer without the associated effects of alcohol.

Local special circumstances: Mozambique has a warm climate, which makes beer a popular choice among consumers, especially during the hot summer months. The refreshing and cooling properties of beer make it an ideal beverage for quenching thirst and providing relief from the heat. This climate factor contributes to the high demand for beer in the country.

Underlying macroeconomic factors: The Beer market in Mozambique has been positively influenced by several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed more people to afford beer and contribute to the growth of the market. Additionally, Mozambique has seen an influx of foreign investment in its beer industry. International breweries have recognized the potential of the Mozambican market and have entered the country to tap into its growing demand for beer. This foreign investment has brought new brands and increased competition to the market, which has further fueled its growth. In conclusion, the Beer market in Mozambique is experiencing significant growth due to customer preferences for beer, the increasing demand for craft beer and low-alcohol/non-alcoholic beers, the local special circumstance of a warm climate, and the underlying macroeconomic factors of economic growth and foreign investment.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.