Cider, Perry & Rice Wine - Mozambique

The Cider, Perry & Rice Wine market in Mozambique is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards healthier and more diverse alcoholic beverages. Consumers are increasingly seeking out products that are low in sugar, gluten-free, and made from natural ingredients. This has led to a growing demand for cider, perry, and rice wine, which are often perceived as healthier alternatives to traditional alcoholic beverages. Additionally, the rising popularity of craft and artisanal products has also contributed to the growth of the market, as consumers are willing to pay a premium for unique and high-quality offerings.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Mozambique is the increasing availability and variety of products. Local and international brands have been quick to capitalize on the growing demand, introducing a wide range of flavors and styles to cater to different consumer preferences. From traditional apple and pear ciders to more exotic fruit and botanical infusions, there is now a cider or perry option for every taste. In addition, the market has also seen the emergence of small-scale producers and microbreweries, who are able to experiment with innovative recipes and techniques, further diversifying the product offerings.

Local special circumstances: Mozambique's tropical climate and agricultural resources provide favorable conditions for the production of cider, perry, and rice wine. The country has a rich variety of fruits, including apples, pears, and tropical fruits such as mangoes and pineapples, which can be used as ingredients in these beverages. This abundance of raw materials allows local producers to create unique and distinct flavors that appeal to both domestic and international consumers. Furthermore, the growing tourism industry in Mozambique has also contributed to the market's development, as visitors are often eager to try local beverages and support the local economy.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Cider, Perry & Rice Wine market in Mozambique. The country's stable economic growth and rising disposable incomes have increased consumer purchasing power, allowing for greater spending on premium and specialty products. Additionally, the government's efforts to promote the agricultural sector and support local producers have created a favorable business environment for cider, perry, and rice wine producers. These factors, combined with changing consumer preferences and the availability of raw materials, have created a thriving market for these beverages in Mozambique.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.