Hard Seltzer - Mozambique

The Hard Seltzer market in Mozambique is experiencing significant growth and development, driven by changing customer preferences and a number of local special circumstances.

Customer preferences: Customers in Mozambique are increasingly seeking out healthier and low-calorie beverage options, which has contributed to the rise in popularity of Hard Seltzers. With growing health consciousness and a desire for more refreshing and light drinks, consumers are turning to Hard Seltzers as an alternative to traditional alcoholic beverages. The appeal of Hard Seltzers also lies in their wide range of flavors, catering to different taste preferences and offering a refreshing and enjoyable drinking experience.

Trends in the market: One of the key trends in the Hard Seltzer market in Mozambique is the increasing availability and variety of locally produced options. Domestic breweries and beverage companies have recognized the growing demand for Hard Seltzers and have started to introduce their own brands to the market. This not only provides consumers with more choices, but also supports the local economy and promotes job creation. Another trend in the market is the rising popularity of Hard Seltzers among the younger demographic. The millennial and Gen Z consumers are particularly drawn to the convenience and trendy image associated with Hard Seltzers. These consumers are often looking for new and innovative products, and Hard Seltzers offer a unique and modern twist to traditional alcoholic beverages.

Local special circumstances: Mozambique's warm climate and vibrant beach culture make it an ideal market for Hard Seltzers. The refreshing and light nature of these drinks makes them particularly appealing to consumers looking for a refreshing beverage to enjoy during hot summer days or while engaging in outdoor activities. Additionally, the growing tourism industry in Mozambique has also contributed to the demand for Hard Seltzers, as tourists from around the world seek out local and unique beverages to try during their travels.

Underlying macroeconomic factors: The growing middle class in Mozambique and increasing disposable incomes have also played a role in the development of the Hard Seltzer market. As more consumers have the financial means to explore new and premium products, the demand for Hard Seltzers has risen. Additionally, the expanding urban population and changing lifestyles have created a market for convenient and on-the-go beverages, further driving the growth of the Hard Seltzer market. In conclusion, the Hard Seltzer market in Mozambique is experiencing growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers increasingly seek out healthier and low-calorie beverage options, the demand for Hard Seltzers has risen. The availability of locally produced options and the appeal of these drinks to the younger demographic have also contributed to the market's growth. With Mozambique's warm climate, vibrant beach culture, and growing middle class, the Hard Seltzer market is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.