Wine - Mauritius

The wine market in Mauritius is experiencing steady growth, driven by changing customer preferences and local special circumstances.

Customer preferences: Mauritius is known for its vibrant tourism industry, attracting visitors from around the world. This has led to an increase in demand for wine, as tourists often seek out local and international wine options during their stay. Additionally, there is a growing trend among the local population towards wine consumption, as it is seen as a sophisticated and trendy beverage choice.

Trends in the market: One of the key trends in the wine market in Mauritius is the growing popularity of sparkling wines. Sparkling wines, such as Champagne and Prosecco, are increasingly being chosen for celebrations and special occasions. This trend is driven by the perception that sparkling wines are luxurious and add a touch of elegance to any event. Another trend in the market is the rising demand for organic and biodynamic wines. Consumers in Mauritius are becoming more health-conscious and environmentally aware, leading them to seek out wines that are produced using sustainable and organic methods.

Local special circumstances: Mauritius has a unique multicultural society, with influences from Indian, African, Chinese, and European cultures. This diversity is reflected in the wine market, as consumers in Mauritius have a wide range of preferences when it comes to wine styles and flavors. For example, Indian and Chinese cuisines are popular in Mauritius, and consumers often look for wines that pair well with these types of food. Additionally, the tropical climate of Mauritius creates a demand for refreshing and lighter wines that can be enjoyed in the warm weather.

Underlying macroeconomic factors: The steady growth of the wine market in Mauritius can also be attributed to several macroeconomic factors. The country has experienced consistent economic growth over the past decade, leading to an increase in disposable income and consumer spending. This has allowed more consumers to afford higher-priced wines and indulge in the luxury of wine consumption. Furthermore, the government of Mauritius has implemented policies to promote the development of the tourism industry, which has resulted in an influx of tourists and a boost in wine sales. Overall, the wine market in Mauritius is evolving to meet the changing preferences of both locals and tourists. The demand for sparkling wines and organic options is on the rise, reflecting a desire for sophistication and sustainability. The multicultural society and tropical climate of Mauritius also play a role in shaping the wine market, with consumers seeking wines that complement their diverse cuisines and can be enjoyed in the warm weather. The underlying macroeconomic factors of economic growth and government support for tourism further contribute to the development of the wine market in Mauritius.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.