Market Insights Consumer Alcoholic Drinks

Spirits - Mauritius

Mauritius

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$40.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1,965.0k in 2024.
Revenue, combined amounts to US$42.5m in 2024.
The revenue, at home is expected to grow annually by 2.44% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$31.13 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 1,775.0k L by 2024.
Volume, out-of-home is expected to amount to 18.8k L in 2024.
Volume, combined is expected to amount to 1,794.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.4% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.36L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Mauritius has been experiencing steady growth over the past few years.

Customer preferences: Mauritians have traditionally enjoyed consuming spirits, with rum being the most popular choice. Rum holds a significant cultural and historical importance in the country, as Mauritius has a long history of sugarcane cultivation and rum production. Locally produced rum is highly regarded and is often seen as a symbol of national pride. However, there has been a growing interest in other types of spirits, such as whiskey, vodka, and gin, particularly among the younger population. This shift in consumer preferences can be attributed to the increasing exposure to international trends and the influence of global travel.

Trends in the market: One of the key trends in the spirits market in Mauritius is the rise in premium and craft spirits. Consumers are becoming more discerning and are willing to pay a premium for high-quality, artisanal products. This trend is driven by a desire for unique and authentic experiences, as well as a growing appreciation for craftsmanship and local production. As a result, there has been an increase in the number of craft distilleries and a wider range of premium spirits available in the market. Another trend in the market is the growing demand for flavored spirits. Flavored rum, in particular, has gained popularity among consumers who are looking for new and innovative flavors. This trend is driven by the desire for variety and experimentation, as well as the influence of global flavor trends. Distilleries are responding to this demand by introducing a wide range of flavored spirits, including tropical fruit-infused rums and spiced whiskeys.

Local special circumstances: The tourism industry plays a significant role in driving the spirits market in Mauritius. The country attracts a large number of international tourists, who often seek to experience the local culture and cuisine, including traditional spirits. The presence of tourists has created a demand for a diverse range of spirits, including international brands and premium offerings. This has led to an increase in the availability and variety of spirits in the market.

Underlying macroeconomic factors: Mauritius has experienced steady economic growth in recent years, which has had a positive impact on the spirits market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and high-quality spirits. Additionally, the government has implemented policies to promote the local spirits industry, such as tax incentives for local producers and efforts to protect and promote the use of traditional rum production methods. These factors have contributed to the growth and development of the spirits market in Mauritius.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.