Hard Seltzer - Mauritius

The Hard Seltzer market in Mauritius is experiencing significant growth and development, driven by changing consumer preferences and local special circumstances.

Customer preferences: In recent years, there has been a noticeable shift in consumer preferences towards healthier and low-calorie alcoholic beverages. This trend is driven by a growing awareness of health and wellness among consumers, who are seeking alternatives to traditional high-sugar and high-calorie alcoholic drinks. Hard Seltzers, with their low calorie and low sugar content, have emerged as a popular choice among health-conscious consumers in Mauritius.

Trends in the market: The Hard Seltzer market in Mauritius is witnessing a surge in demand, with an increasing number of brands and flavors entering the market. This trend can be attributed to the rising popularity of Hard Seltzers worldwide, as well as the growing influence of global beverage trends in Mauritius. Consumers are drawn to the wide range of flavors available, including fruit-infused options that provide a refreshing and flavorful drinking experience. Additionally, the convenience of ready-to-drink canned beverages is appealing to consumers who are looking for a hassle-free drinking option.

Local special circumstances: Mauritius, with its warm tropical climate and vibrant tourist industry, provides an ideal market for Hard Seltzers. The refreshing and light nature of these beverages makes them particularly appealing in a country where outdoor activities and beach culture are prominent. Furthermore, the growing popularity of social events and gatherings in Mauritius has created a demand for alcoholic beverages that are easy to consume and share. Hard Seltzers, with their convenient packaging and low-alcohol content, cater to this demand and are becoming a popular choice for social occasions.

Underlying macroeconomic factors: The growth of the Hard Seltzer market in Mauritius is also influenced by underlying macroeconomic factors. The country's stable economy and increasing disposable income levels have contributed to a rise in consumer spending on premium and innovative alcoholic beverages. Additionally, the expanding middle class in Mauritius is driving the demand for aspirational and trendy products, including Hard Seltzers. The presence of international beverage companies and their marketing efforts in the country have also played a role in raising awareness and driving the growth of the market. In conclusion, the Hard Seltzer market in Mauritius is experiencing significant growth and development due to changing consumer preferences for healthier and low-calorie alcoholic beverages, as well as local special circumstances such as the country's warm climate and vibrant social scene. The market is expected to continue expanding as more brands and flavors enter the market, and as the influence of global beverage trends continues to shape consumer preferences in Mauritius.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.