Cider, Perry & Rice Wine - Mauritius

The Cider, Perry & Rice Wine market in Mauritius has been experiencing significant growth in recent years.

Customer preferences: Mauritians have shown a growing interest in alternative alcoholic beverages such as cider, perry, and rice wine. This can be attributed to a shift in consumer preferences towards lighter and more refreshing drinks. These beverages are often seen as a healthier alternative to traditional alcoholic beverages, as they are typically lower in alcohol content and contain natural ingredients. Additionally, the unique flavors and aromas of cider, perry, and rice wine appeal to consumers who are looking for new and exciting taste experiences.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Mauritius is the increasing demand for craft and artisanal products. Consumers are seeking out locally produced beverages that offer high quality and unique flavors. This trend can be seen in the growing number of small-scale cideries and wineries that have emerged in Mauritius in recent years. These producers often use traditional production methods and locally sourced ingredients to create their products, which resonates with consumers who value authenticity and craftsmanship. Another trend in the market is the rising popularity of flavored ciders, perries, and rice wines. Manufacturers are introducing a wide range of flavors such as apple, pear, lychee, and pineapple to cater to the diverse tastes of consumers. This allows them to target different customer segments and expand their market share. In addition, flavored beverages are often perceived as more refreshing and enjoyable, which further drives their demand.

Local special circumstances: Mauritius is known for its tropical climate and beautiful landscapes, which makes it an ideal destination for tourists. The tourism industry plays a significant role in the growth of the Cider, Perry & Rice Wine market in Mauritius. Tourists from around the world are increasingly seeking out local beverages as part of their travel experience. This presents a unique opportunity for local producers to showcase their products and attract a wider customer base. Furthermore, the demand for these beverages is not limited to tourists, as locals also appreciate the cultural and culinary aspects associated with them.

Underlying macroeconomic factors: The growing middle class in Mauritius has contributed to the expansion of the Cider, Perry & Rice Wine market. As disposable incomes increase, consumers have more purchasing power to explore new and premium products. This has led to a higher demand for higher quality and more expensive beverages, including cider, perry, and rice wine. Additionally, the government's efforts to promote the local food and beverage industry have created a favorable environment for the growth of the market. This includes providing support and incentives to local producers, as well as implementing regulations to ensure product quality and safety.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.