Wine - Chad

The Wine market in Chad has been experiencing significant growth in recent years. This can be attributed to a combination of changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Chad have been shifting towards a more sophisticated and diverse range of alcoholic beverages, including wine. This can be attributed to a growing middle class with higher disposable incomes, increased exposure to international cuisines and lifestyles, and a desire for more premium and luxury products. As a result, there has been a growing demand for wine in Chad, particularly among urban consumers and expatriates. Trends in the wine market in Chad reflect global and regional market developments. One notable trend is the increasing popularity of red wine, which is seen as a healthier alternative to other alcoholic beverages. Red wine is also often associated with sophistication and is favored for its rich flavors and potential health benefits. Another trend is the growing interest in organic and natural wines, driven by consumers' desire for healthier and more sustainable products. This trend is in line with the global movement towards organic and natural products in the food and beverage industry. Local special circumstances in Chad also contribute to the development of the wine market. Chad has a diverse cultural heritage with a mix of French, Arabic, and African influences. This cultural diversity has led to a greater appreciation for wine, particularly French wines, which are seen as a symbol of elegance and refinement. Additionally, Chad has a growing tourism industry, with an increasing number of international visitors seeking out local wine experiences. This has created opportunities for local wine producers and importers to cater to the demand for wine in the country. Underlying macroeconomic factors have also played a role in the growth of the wine market in Chad. The country has experienced steady economic growth in recent years, driven by sectors such as oil, agriculture, and services. This has led to an increase in disposable incomes and a rise in consumer spending on luxury and premium products, including wine. Furthermore, Chad has seen improvements in infrastructure and logistics, making it easier for wine producers and importers to distribute their products across the country. In conclusion, the wine market in Chad is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumer tastes continue to evolve and the economy grows, the demand for wine is expected to further increase in Chad. This presents opportunities for both local and international wine producers and importers to capitalize on the growing market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.