Cider, Perry & Rice Wine - Chad

The Cider, Perry & Rice Wine market in Chad has been experiencing significant growth in recent years.

Customer preferences: Chad has a diverse population with various cultural backgrounds, and this diversity is reflected in the country's beverage preferences. While beer and traditional alcoholic drinks have traditionally been popular choices, there has been a noticeable shift in consumer preferences towards cider, perry, and rice wine. This can be attributed to changing tastes and a growing interest in exploring different flavors and beverage options.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Chad is the increasing demand for premium and craft products. Consumers are becoming more discerning and are willing to pay a premium for high-quality beverages that offer unique and distinctive flavors. This trend is driven by a desire for a more sophisticated drinking experience and a growing appreciation for artisanal products. Another trend in the market is the rise of health-conscious consumers. Many people are now seeking healthier alternatives to traditional alcoholic beverages, and cider, perry, and rice wine offer a lighter and more refreshing option. These drinks are often perceived as being more natural and less processed compared to other alcoholic beverages, making them a popular choice among health-conscious individuals.

Local special circumstances: Chad has a rich agricultural sector, with a variety of fruits and crops being grown in the country. This has created an opportunity for the production of cider, perry, and rice wine using locally sourced ingredients. Local producers are capitalizing on this advantage by creating unique and flavorful beverages that showcase the country's agricultural bounty. This has not only boosted the domestic market but also created export opportunities for Chad's cider, perry, and rice wine producers.

Underlying macroeconomic factors: Chad's growing middle class and increasing disposable income have played a significant role in driving the growth of the Cider, Perry & Rice Wine market. As more people have the means to afford premium and craft beverages, the demand for these products has increased. Additionally, the government's efforts to promote the country's agricultural sector and support local producers have also contributed to the growth of the market. Overall, the Cider, Perry & Rice Wine market in Chad is experiencing growth due to changing customer preferences, including a demand for premium and craft products, as well as a shift towards healthier alternatives. The country's rich agricultural sector and increasing disposable income have also played a role in driving this growth. With these favorable conditions, the market is expected to continue expanding in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.