Hard Seltzer - Chad

The Hard Seltzer market in Chad has been experiencing significant growth in recent years.

Customer preferences: Chadian consumers have shown a growing preference for beverages that are low in calories and sugar, making Hard Seltzers an attractive option. With an increasing focus on health and wellness, many consumers are seeking out lighter and more refreshing alternatives to traditional alcoholic beverages. The convenience and portability of Hard Seltzers also appeal to the busy lifestyles of Chadian consumers.

Trends in the market: One of the key trends in the Hard Seltzer market in Chad is the introduction of locally produced options. Domestic breweries have recognized the growing demand for Hard Seltzers and have started to produce their own versions. This not only provides consumers with a wider range of choices but also supports the local economy. Another trend in the market is the expansion of international brands into Chad. With the success of Hard Seltzers in other African countries and worldwide, global companies are entering the Chadian market to capitalize on the growing demand. These international brands bring with them a wide variety of flavors and marketing strategies, further fueling the popularity of Hard Seltzers among Chadian consumers.

Local special circumstances: Chad's warm climate and outdoor culture make it an ideal market for refreshing beverages like Hard Seltzers. The hot weather encourages consumers to seek out drinks that can quench their thirst and provide a refreshing experience. The portability of Hard Seltzers also makes them a popular choice for outdoor activities and social gatherings.

Underlying macroeconomic factors: The growing middle class in Chad has contributed to the development of the Hard Seltzer market. As disposable incomes rise, consumers have more purchasing power to spend on premium and innovative products. This has created a favorable environment for the growth of the Hard Seltzer market, as consumers are willing to pay a premium for these trendy and healthier alternatives to traditional alcoholic beverages. Furthermore, the increasing urbanization in Chad has led to changes in consumer lifestyles and preferences. Urban dwellers are more exposed to global trends and have a greater awareness of health and wellness. This has created a demand for products like Hard Seltzers that align with these lifestyle choices. In conclusion, the Hard Seltzer market in Chad is experiencing growth due to the increasing preference for low-calorie and refreshing beverages among Chadian consumers. The introduction of locally produced options and the expansion of international brands have further fueled this growth. The country's warm climate and outdoor culture, along with the rising middle class and urbanization, have created a favorable environment for the development of the Hard Seltzer market in Chad.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.