Beer - Chad

The Beer market in Chad has been experiencing significant growth in recent years.

Customer preferences: Chadian consumers have shown a growing preference for beer as their alcoholic beverage of choice. This can be attributed to several factors, including the increasing urbanization and westernization of the country. As more Chadians move to cities and adopt a more modern lifestyle, the demand for beer has increased. Additionally, beer is seen as a social drink that can be enjoyed in social gatherings and celebrations, further driving its popularity.

Trends in the market: One of the key trends in the beer market in Chad is the growing popularity of local and regional beer brands. While international beer brands still have a presence in the market, local brands have gained significant market share. This can be attributed to the fact that local brands are often more affordable and cater to the taste preferences of Chadian consumers. Additionally, local beer brands are often seen as a source of national pride, further driving their popularity. Another trend in the market is the increasing demand for craft beer. Craft beer, which is typically produced by small, independent breweries, has gained a following among beer enthusiasts in Chad. This trend can be attributed to the desire for unique and high-quality products, as well as the influence of global beer trends.

Local special circumstances: Chad is a landlocked country with a challenging business environment. This has implications for the beer market, as it affects the availability and affordability of imported beer brands. The landlocked nature of the country means that imported beer brands have to be transported over long distances, which can increase their cost. Additionally, the challenging business environment can make it difficult for international beer companies to establish a strong presence in the market.

Underlying macroeconomic factors: The growth of the beer market in Chad can be attributed to several underlying macroeconomic factors. One of the key factors is the country's economic growth and increasing disposable income. As the Chadian economy continues to grow, more consumers have the means to purchase beer. Additionally, the young and growing population in Chad contributes to the expanding beer market, as younger consumers are more likely to consume alcoholic beverages. In conclusion, the Beer market in Chad has been growing steadily in recent years, driven by customer preferences for beer as their alcoholic beverage of choice, the popularity of local and regional beer brands, the demand for craft beer, the challenging business environment, and underlying macroeconomic factors such as economic growth and a young population.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.