Rum - EMEA
EMEA- Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Rum market amounts to US$5.0bn in 2024.
- Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.8bn in 2024.
- Revenue, combined amounts to US$7.8bn in 2024.
- The revenue, at home is expected to grow annually by 1.73% (CAGR 2024-2029).
- In global comparison, most revenue, at home is generated United States (US$2bn in 2024).
- In relation to total population figures, the average revenue per capita, at home of US$2.04 are generated in 2024.
- In the Rum market, volume, at home is expected to amount to 255.1m L by 2024.
- Volume, out-of-home is expected to amount to 34.9m L in 2024.
- Volume, combined is expected to amount to 290.0m L in 2024.
- The Rum market is expected to show a volume growth, at home of -1.7% in 2025.0.
- The average volume per person, at home in the Rum market is expected to amount to 0.10L in 2024.
Definition:
Rum is a spirit that is made from the sugar cane. Typically, rum’s alcohol content lies between 40% and 55% alcohol by volume (ABV).
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Key players include Bacardi, Tanduay, Captain Morgan, and Pernod Ricard (e.g., Havana Club).In-Scope
- Rum, such as Bacardi Carta Blanca Rum
Out-Of-Scope
- RTD Cocktails
