Cider, Perry & Rice Wine - Southern Africa

The Cider, Perry & Rice Wine market in Southern Africa is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Southern Africa have shifted towards healthier and more diverse beverage options, leading to an increased demand for cider, perry, and rice wine. Consumers are becoming more conscious of their health and are seeking beverages that are lower in alcohol content and contain natural ingredients. Cider, perry, and rice wine offer a refreshing alternative to traditional alcoholic beverages, appealing to health-conscious consumers. Additionally, these beverages are often gluten-free, catering to the growing number of individuals with gluten intolerances or dietary restrictions. Trends in the market further contribute to the growth of the cider, perry, and rice wine market in Southern Africa. One notable trend is the rise of craft and artisanal producers. Consumers are increasingly seeking unique and locally-produced beverages, and craft cider, perry, and rice wine offer a distinct flavor profile and story that mass-produced brands cannot replicate. This trend is driven by a desire for authenticity and a connection to the local community. Another trend in the market is the increasing popularity of flavored cider, perry, and rice wine. Manufacturers are introducing innovative flavors such as apple and pear blends, tropical fruit infusions, and botanical infusions. These flavored options cater to consumers looking for new and exciting taste experiences. Additionally, flavored cider, perry, and rice wine can attract a wider consumer base, including those who may not typically drink alcoholic beverages. Local special circumstances in Southern Africa also contribute to the development of the cider, perry, and rice wine market. The region has a rich history of fruit production, particularly apples and pears, making it an ideal location for cider and perry production. The abundance of fresh, high-quality fruit allows for the production of premium beverages that can compete with international brands. Furthermore, the region's climate and terrain provide favorable conditions for growing rice, making rice wine production a viable option. Underlying macroeconomic factors also play a role in the growth of the cider, perry, and rice wine market in Southern Africa. The region has experienced economic growth in recent years, leading to an increase in disposable income. As consumers have more purchasing power, they are able to explore and experiment with different beverage options, including cider, perry, and rice wine. Additionally, the region's growing tourism industry attracts visitors from around the world who are interested in experiencing local flavors and beverages. Overall, the Cider, Perry & Rice Wine market in Southern Africa is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek healthier and more diverse beverage options, and as the market responds with innovative flavors and locally-produced options, the growth of the cider, perry, and rice wine market is expected to continue in Southern Africa.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.