Cider, Perry & Rice Wine - Senegal

The Cider, Perry & Rice Wine market in Senegal has been experiencing significant growth in recent years.

Customer preferences: Senegal has seen a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to changing consumer tastes and a desire for new and unique flavors. Consumers are increasingly looking for refreshing and light alcoholic beverages that offer a different drinking experience compared to traditional beer or wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Senegal is the increasing availability and variety of these products. Local and international producers have recognized the growing demand and have introduced a wide range of flavors and styles to cater to the diverse preferences of consumers. This has resulted in a more competitive market, with different brands vying for market share. Another trend in the market is the emphasis on natural and organic ingredients. Consumers in Senegal are becoming more health-conscious and are seeking products that are made from high-quality, natural ingredients. Producers are responding to this trend by using locally sourced fruits and grains to create unique and authentic flavors. This focus on natural ingredients also aligns with the global trend towards sustainability and environmental consciousness.

Local special circumstances: Senegal has a rich agricultural heritage, with a diverse range of fruits and grains grown in the country. This provides a unique opportunity for local producers to create ciders, perries, and rice wines using locally sourced ingredients. By promoting locally made products, the market in Senegal is not only supporting local farmers but also showcasing the country's unique flavors and traditions.

Underlying macroeconomic factors: Senegal has experienced steady economic growth in recent years, which has contributed to an increase in disposable income and consumer spending. As a result, consumers in Senegal are able to afford more premium and specialized products, including ciders, perries, and rice wines. This growing middle class is driving demand for higher quality and more diverse alcoholic beverages. Additionally, the tourism industry in Senegal has been growing, attracting visitors from around the world. Tourists often seek out local and unique experiences, including trying traditional beverages. This has created a demand for ciders, perries, and rice wines that are representative of Senegal's culture and heritage. In conclusion, the Cider, Perry & Rice Wine market in Senegal is developing due to changing customer preferences, the availability of a wide variety of products, the use of natural ingredients, the promotion of local flavors, and underlying macroeconomic factors such as economic growth and a growing tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.