Hard Seltzer - Senegal

The Hard Seltzer market in Senegal is experiencing significant growth and development. Customer preferences are shifting towards healthier and low-calorie beverage options, which has contributed to the increasing popularity of Hard Seltzers. Additionally, the market is being driven by the growing demand for alcoholic beverages that offer unique flavors and refreshing taste profiles.

Customer preferences: Customers in Senegal are increasingly seeking out healthier beverage options that align with their wellness goals. Hard Seltzers, with their low calorie and low sugar content, are seen as a better alternative to traditional alcoholic beverages. The trend of conscious drinking and the desire for lighter options has led to a surge in demand for Hard Seltzers among health-conscious consumers in Senegal.

Trends in the market: The Hard Seltzer market in Senegal is witnessing a surge in product offerings and flavor variety. Manufacturers are introducing a wide range of flavors to cater to the diverse preferences of consumers. From classic fruit flavors like lemon and lime to more exotic options like mango and passion fruit, the market is seeing an expansion of flavor profiles. This trend is driven by the desire of consumers to experiment with new and exciting taste experiences.

Local special circumstances: Senegal has a growing urban population with increasing disposable income. This has created a favorable market environment for the growth of the Hard Seltzer market. Urban consumers, especially young adults, are more open to trying new and innovative alcoholic beverages. The urban lifestyle in Senegal also promotes socializing and outdoor activities, making Hard Seltzers a popular choice among consumers looking for refreshing and convenient drinks.

Underlying macroeconomic factors: The economic growth and stability in Senegal have contributed to the development of the Hard Seltzer market. With a growing middle class and rising disposable income, consumers have more purchasing power to spend on premium and imported alcoholic beverages. The increasing urbanization and westernization of the country have also influenced consumer preferences, leading to a greater acceptance and demand for international beverage trends like Hard Seltzers. In conclusion, the Hard Seltzer market in Senegal is experiencing growth and development due to changing customer preferences, increasing flavor variety, favorable local circumstances, and underlying macroeconomic factors. As the market continues to evolve, manufacturers and distributors have the opportunity to capitalize on the demand for healthier and refreshing alcoholic beverages in Senegal.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.