Beer - Senegal | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$73.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$6.1m in 2024.
Revenue, combined amounts to US$79.1m in 2024.
The revenue, at home is expected to grow annually by 2.83% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.01 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 29.7m L by 2024.
Volume, out-of-home is expected to amount to 1.6m L in 2024.
Volume, combined is expected to amount to 31.3m L in 2024.
The Beer market is expected to show a volume growth, at home of 0.9% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 1.63L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Senegal has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Senegal have shifted towards beer as a popular alcoholic beverage choice. This can be attributed to the cultural significance of beer in the country, where it is often consumed during social gatherings and celebrations. Additionally, the affordability and accessibility of beer have made it a preferred choice among consumers. One of the key trends in the beer market in Senegal is the increasing demand for craft beer. Craft beer, which is known for its unique flavors and production methods, has gained popularity among consumers who seek a more artisanal and premium drinking experience. This trend is in line with the global rise of craft beer consumption, as consumers become more interested in exploring different beer styles and flavors. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beer. This can be attributed to a shift towards healthier lifestyles and a desire for more responsible drinking options. Non-alcoholic beer provides consumers with an alternative to traditional beer while still allowing them to enjoy the taste and social aspects of drinking. Local special circumstances also play a role in the development of the beer market in Senegal. The country has a large young population, and this demographic group tends to have a higher propensity for alcohol consumption. Additionally, Senegal has a growing middle class with increasing disposable income, which has led to higher spending on leisure activities such as drinking beer. Underlying macroeconomic factors also contribute to the growth of the beer market in Senegal. The country has experienced steady economic growth in recent years, which has led to an increase in consumer purchasing power. This, in turn, has driven the demand for beer as a form of entertainment and socializing. In conclusion, the beer market in Senegal is developing due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local special circumstances such as a young population and growing middle class, and underlying macroeconomic factors such as economic growth. As these factors continue to shape the market, it is expected that the beer industry in Senegal will continue to grow and evolve in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.