Beer - Senegal

The Beer market in Senegal has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Senegal have shifted towards beer as a popular alcoholic beverage choice. This can be attributed to the cultural significance of beer in the country, where it is often consumed during social gatherings and celebrations. Additionally, the affordability and accessibility of beer have made it a preferred choice among consumers. One of the key trends in the beer market in Senegal is the increasing demand for craft beer. Craft beer, which is known for its unique flavors and production methods, has gained popularity among consumers who seek a more artisanal and premium drinking experience. This trend is in line with the global rise of craft beer consumption, as consumers become more interested in exploring different beer styles and flavors. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beer. This can be attributed to a shift towards healthier lifestyles and a desire for more responsible drinking options. Non-alcoholic beer provides consumers with an alternative to traditional beer while still allowing them to enjoy the taste and social aspects of drinking. Local special circumstances also play a role in the development of the beer market in Senegal. The country has a large young population, and this demographic group tends to have a higher propensity for alcohol consumption. Additionally, Senegal has a growing middle class with increasing disposable income, which has led to higher spending on leisure activities such as drinking beer. Underlying macroeconomic factors also contribute to the growth of the beer market in Senegal. The country has experienced steady economic growth in recent years, which has led to an increase in consumer purchasing power. This, in turn, has driven the demand for beer as a form of entertainment and socializing. In conclusion, the beer market in Senegal is developing due to changing customer preferences, emerging trends such as craft beer and low-alcohol options, local special circumstances such as a young population and growing middle class, and underlying macroeconomic factors such as economic growth. As these factors continue to shape the market, it is expected that the beer industry in Senegal will continue to grow and evolve in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.