Cider, Perry & Rice Wine - Romania

The Cider, Perry & Rice Wine market in Romania has been experiencing significant growth in recent years.

Customer preferences: Romanian consumers have shown an increasing interest in alternative alcoholic beverages such as cider, perry, and rice wine. This shift in preferences can be attributed to several factors. Firstly, there has been a growing trend towards healthier lifestyles, with consumers seeking out beverages that are perceived as more natural and less processed. Cider, perry, and rice wine are often seen as a healthier alternative to traditional alcoholic beverages due to their lower alcohol content and use of natural ingredients. Additionally, these beverages offer a unique and refreshing taste compared to other options in the market, appealing to consumers looking for something different.

Trends in the market: One of the key trends driving the growth of the Cider, Perry & Rice Wine market in Romania is the increasing popularity of craft and artisanal products. Consumers are becoming more interested in supporting local producers and seeking out unique and high-quality beverages. This has led to the emergence of a number of small-scale cider, perry, and rice wine producers in Romania, offering a wide range of flavors and styles. These craft products are often made using traditional methods and locally sourced ingredients, further appealing to consumers looking for authenticity and a connection to the local culture.

Local special circumstances: Romania has a rich tradition of fruit cultivation, particularly apples and pears, which are key ingredients in cider and perry production. The country's favorable climate and fertile soil provide ideal conditions for fruit cultivation, resulting in high-quality raw materials for the production of cider and perry. This local advantage has contributed to the growth of the market, as producers are able to source their ingredients locally, ensuring freshness and supporting the local economy.

Underlying macroeconomic factors: The economic development of Romania has also played a role in the growth of the Cider, Perry & Rice Wine market. As the country's economy has improved, consumers have more disposable income to spend on non-essential items such as alcoholic beverages. This has created a larger market for cider, perry, and rice wine, as consumers are able to afford these premium products. Additionally, the increasing tourism industry in Romania has also contributed to the growth of the market, as tourists are often interested in trying local beverages and experiencing the country's unique culture. In conclusion, the Cider, Perry & Rice Wine market in Romania is experiencing growth due to changing customer preferences towards healthier and more unique beverages, the increasing popularity of craft and artisanal products, the country's favorable climate for fruit cultivation, and the improving economic conditions in Romania.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.