Cider, Perry & Rice Wine - Oman

The Cider, Perry & Rice Wine market in Oman has been experiencing steady growth in recent years. Customer preferences in the Cider, Perry & Rice Wine market in Oman have been shifting towards more diverse and exotic flavors. Consumers are becoming more adventurous in their taste preferences and are seeking out unique and innovative products. This trend is in line with global consumer preferences, as people around the world are increasingly looking for new and exciting flavors in their alcoholic beverages. In addition to flavor preferences, consumers in Oman are also becoming more health-conscious. They are seeking out products that are low in sugar and calories, and that are made with natural ingredients. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption, as well as a general desire to lead a healthier lifestyle. The Cider, Perry & Rice Wine market in Oman is also being influenced by local special circumstances. Oman has a relatively small population compared to other countries in the region, which means that the market size for Cider, Perry & Rice Wine is limited. However, the market is still growing due to the increasing popularity of these products among both locals and expatriates. Another factor that is contributing to the growth of the Cider, Perry & Rice Wine market in Oman is the country's growing tourism industry. Oman has become an increasingly popular tourist destination in recent years, attracting visitors from around the world. These tourists are often looking to experience the local culture and cuisine, and are therefore more likely to try local alcoholic beverages such as cider, perry, and rice wine. Underlying macroeconomic factors are also playing a role in the development of the Cider, Perry & Rice Wine market in Oman. The country's economy has been growing steadily in recent years, which has led to an increase in disposable income among the population. This has allowed consumers to spend more on discretionary items such as alcoholic beverages. Additionally, the government of Oman has been actively promoting the country's tourism industry, which has helped to attract more visitors and boost the demand for local products. In conclusion, the Cider, Perry & Rice Wine market in Oman is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are seeking out more diverse and exotic flavors, as well as healthier options. The growing tourism industry and increasing disposable income are also contributing to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.