Beer - Oman

The Beer market in Oman has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Oman have shifted towards a more cosmopolitan lifestyle, with an increasing demand for international beer brands. This can be attributed to the growing expatriate population and the influence of global trends. Consumers are seeking a wider variety of beer options, including craft beers and flavored beers, which offer unique and distinct flavors. In addition, there is a growing preference for premium and imported beers, as consumers are willing to pay a premium for higher quality and unique taste experiences. Trends in the market indicate a shift towards convenience and accessibility. As more consumers lead busy lifestyles, there is a growing demand for canned and bottled beers that can be easily consumed on-the-go or at social gatherings. This trend is further supported by the rise of e-commerce platforms, which provide consumers with the convenience of purchasing their favorite beers online and having them delivered to their doorstep. Local special circumstances also play a role in the development of the Beer market in Oman. The country has a predominantly Muslim population, and the consumption of alcohol is regulated. However, there is a growing acceptance of moderate alcohol consumption among non-Muslim expatriates and tourists. This has led to the establishment of licensed venues, such as hotels, restaurants, and bars, where alcohol is served. These venues contribute to the growth of the beer market by providing consumers with a social and recreational space to enjoy their favorite beers. Underlying macroeconomic factors, such as population growth, increasing disposable incomes, and tourism, have also contributed to the development of the Beer market in Oman. The country's population has been steadily growing, creating a larger consumer base for beer products. Rising disposable incomes have enabled consumers to spend more on leisure activities, including the purchase of alcoholic beverages. Furthermore, Oman has been actively promoting tourism, attracting a growing number of international visitors who contribute to the demand for beer. In conclusion, the Beer market in Oman is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are seeking a wider variety of beer options, including craft and flavored beers, while also showing a preference for premium and imported brands. The market is also witnessing a shift towards convenience and accessibility, driven by busy lifestyles and the rise of e-commerce platforms. Local special circumstances, such as the acceptance of moderate alcohol consumption among non-Muslims, and underlying macroeconomic factors, such as population growth and rising disposable incomes, further contribute to the growth of the beer market in Oman.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.