Cider, Perry & Rice Wine - Gabon

The Cider, Perry & Rice Wine market in Gabon is experiencing significant growth and development.

Customer preferences: Gabonese consumers are increasingly drawn to the unique flavors and variety offered by Cider, Perry & Rice Wine. These beverages provide a refreshing alternative to traditional alcoholic drinks and are favored by those who appreciate a lighter and more fruity taste. Additionally, the rising health consciousness among consumers has also contributed to the growing demand for these beverages, as they are often perceived as being healthier options compared to other alcoholic drinks.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Gabon is the increasing availability and variety of these beverages. As more international brands enter the market, consumers have access to a wider range of flavors and styles. This has led to a shift in consumer preferences, with an increasing number of Gabonese consumers opting for premium and craft Cider, Perry & Rice Wine options. Another trend in the market is the growing popularity of flavored Cider, Perry & Rice Wine. Manufacturers are introducing innovative flavors such as apple, pear, and rice wine infused with various fruits and botanicals. These flavored options appeal to a younger demographic and are often marketed as trendy and fashionable beverages.

Local special circumstances: Gabon's growing middle class and increasing disposable income have played a significant role in the development of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are willing to explore new and premium alcoholic beverages, including Cider, Perry & Rice Wine. Additionally, the country's tourism industry has also contributed to the growth of the market, as tourists are often interested in trying local and unique beverages.

Underlying macroeconomic factors: The overall economic growth of Gabon has created a favorable environment for the development of the Cider, Perry & Rice Wine market. As the country's economy expands, more consumers have the means to indulge in premium and higher-priced beverages. Additionally, the government's efforts to promote tourism and attract foreign investment have also contributed to the growth of the market, as it has increased the presence of international brands and expanded the variety of options available to consumers. In conclusion, the Cider, Perry & Rice Wine market in Gabon is experiencing significant growth due to changing consumer preferences, the availability of a wider range of options, and the country's favorable macroeconomic conditions. As consumers continue to seek out unique and flavorful alcoholic beverages, the market is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.