Market Insights Consumer Alcoholic Drinks

Spirits - Gabon

Gabon

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$79.1m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3,071.0k in 2024.
Revenue, combined amounts to US$82.2m in 2024.
The revenue, at home is expected to grow annually by 2.69% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$31.83 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 4,860.0k L by 2024.
Volume, out-of-home is expected to amount to 65.7k L in 2024.
Volume, combined is expected to amount to 4,925.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of 0.4% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.96L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Gabon has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Gabonese consumers are increasingly seeking premium and high-quality spirits, as they become more aware of global trends and seek to indulge in luxury products. This shift in preferences is influenced by factors such as rising disposable incomes, urbanization, and exposure to international markets. As a result, there has been a growing demand for premium spirits such as whiskey, vodka, and rum, as well as a preference for craft and artisanal spirits.

Trends in the market: One of the key trends in the Spirits market in Gabon is the growing popularity of whiskey. Whiskey has gained traction among consumers, especially in urban areas, as it is seen as a sophisticated and trendy spirit. This trend is in line with the global rise in whiskey consumption, driven by a growing appreciation for its complex flavors and the influence of Western culture. As a result, whiskey brands are expanding their presence in Gabon and introducing new variants to cater to the increasing demand. Another trend in the market is the rise of locally produced spirits. Gabon has a rich cultural heritage and a tradition of brewing traditional spirits using local ingredients. This has led to the emergence of local distilleries and craft spirits, which are gaining popularity among consumers who value authenticity and support local businesses. These locally produced spirits often have unique flavors and are marketed as a reflection of Gabonese culture and traditions.

Local special circumstances: Gabon is known for its vibrant nightlife and social scene, with bars and clubs being popular venues for socializing and entertainment. This has created a conducive environment for the growth of the Spirits market, as consumers are willing to spend on alcoholic beverages to enhance their social experiences. Additionally, Gabon has a relatively young population with a growing middle class, which further contributes to the demand for spirits.

Underlying macroeconomic factors: The growth of the Spirits market in Gabon is also influenced by underlying macroeconomic factors. Gabon has experienced economic stability and growth in recent years, driven by its natural resources, particularly oil. This has resulted in an increase in disposable incomes and consumer spending power, enabling consumers to afford premium spirits. Furthermore, urbanization and the expansion of modern retail channels have made spirits more accessible to a wider consumer base. In conclusion, the Spirits market in Gabon is developing in response to changing customer preferences, with a growing demand for premium and high-quality spirits. The market is driven by trends such as the popularity of whiskey and the rise of locally produced spirits. Local special circumstances, such as the vibrant nightlife and young population, contribute to the growth of the market. Underlying macroeconomic factors, including economic stability and urbanization, also play a role in shaping the market dynamics.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.