Beer - Gabon

Gabon, located in Central Africa, is experiencing a steady growth in its beer market. With a population that appreciates beer as a popular beverage choice, the market has seen an increase in demand for both domestic and international beer brands.

Customer preferences: Gabonese consumers have shown a strong preference for beer, making it the most consumed alcoholic beverage in the country. This preference can be attributed to cultural and social factors, as beer is often enjoyed during social gatherings, celebrations, and even as a daily refreshment. Additionally, the hot and humid climate of Gabon further contributes to the popularity of beer as a refreshing drink.

Trends in the market: One of the notable trends in the Gabonese beer market is the increasing demand for craft beer. Craft beer, which is typically produced by small and independent breweries, has gained popularity among consumers who appreciate unique flavors and high-quality ingredients. This trend mirrors the global rise of craft beer consumption, as consumers seek alternatives to mass-produced beers. Another trend in the Gabonese market is the growing interest in imported beer brands. As the country becomes more connected to the global market, consumers are exposed to a wider range of beer options from different countries. This has led to an increased demand for international beer brands, which are often associated with higher quality and prestige.

Local special circumstances: Gabon has a relatively stable political and economic environment, which has contributed to the growth of the beer market. The country's government has implemented policies to promote the growth of the private sector, including the beer industry. This has led to increased investment and competition in the market, resulting in a wider variety of beer options for consumers. Additionally, Gabon has a young and growing population, which has also contributed to the expansion of the beer market. As the younger generation enters the legal drinking age, there is an increasing demand for alcoholic beverages, including beer. This demographic trend is expected to continue driving growth in the market.

Underlying macroeconomic factors: The Gabonese economy has experienced steady growth in recent years, driven by industries such as oil, mining, and timber. This economic growth has resulted in an increase in disposable income among consumers, allowing them to spend more on discretionary items such as beer. As the country's economy continues to develop, it is likely that the beer market will continue to grow in tandem. In conclusion, the beer market in Gabon is experiencing growth due to customer preferences for beer as a popular beverage choice, increasing demand for craft beer and imported beer brands, local special circumstances such as a stable political and economic environment and a young and growing population, and underlying macroeconomic factors such as steady economic growth and increasing disposable income. This combination of factors is driving the development of the beer market in Gabon and is expected to continue shaping its future growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.