Hard Seltzer - Gabon

The Hard Seltzer market in Gabon is experiencing significant growth and development.

Customer preferences: Gabonese consumers are increasingly opting for healthier beverage options, which has contributed to the growing popularity of Hard Seltzers. These low-calorie and low-sugar alcoholic beverages appeal to health-conscious individuals who are looking for refreshing and lighter alternatives to traditional alcoholic drinks. The convenience of ready-to-drink cans also makes Hard Seltzers an attractive choice for consumers who lead busy lifestyles.

Trends in the market: One of the key trends in the Hard Seltzer market in Gabon is the introduction of local flavors and ingredients. Manufacturers are leveraging the country's rich biodiversity to create unique and authentic flavors that resonate with the local consumers. By incorporating local fruits and botanicals, such as tropical fruits and exotic herbs, into their products, companies are able to cater to the preferences of Gabonese consumers who value their cultural heritage. Another trend in the market is the increasing availability of premium and craft Hard Seltzer brands. As the market matures, consumers are seeking higher quality and more sophisticated options. Craft Hard Seltzers, made by smaller and independent breweries, are gaining popularity among consumers who appreciate the attention to detail and artisanal production methods. These premium offerings often come with a higher price point, targeting consumers who are willing to pay for a premium drinking experience.

Local special circumstances: Gabon is known for its hot and humid climate, making it an ideal market for refreshing and thirst-quenching beverages like Hard Seltzers. The light and carbonated nature of Hard Seltzers makes them a perfect choice for consumers looking to cool down and stay hydrated in the tropical weather. Additionally, the younger population in Gabon, who are more open to trying new and innovative products, is driving the demand for Hard Seltzers.

Underlying macroeconomic factors: Gabon's growing middle class and improving disposable income levels are contributing to the expansion of the Hard Seltzer market. As consumers have more purchasing power, they are willing to explore new and premium beverage options. Additionally, the increasing urbanization and Western influence in Gabon have also played a role in the popularity of Hard Seltzers, as these products are often associated with international trends and lifestyles. In conclusion, the Hard Seltzer market in Gabon is witnessing growth and development driven by customer preferences for healthier beverages, the introduction of local flavors, and the availability of premium and craft options. The country's climate, young population, growing middle class, and changing lifestyles are all contributing factors to the increasing demand for Hard Seltzers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.