Cider, Perry & Rice Wine - CIS

The Cider, Perry & Rice Wine market in CIS is experiencing significant growth and development. Customer preferences are shifting towards these alcoholic beverages, leading to an increase in demand. Additionally, there are several trends in the market that are driving its growth. Local special circumstances and underlying macroeconomic factors also contribute to the development of the market.

Customer preferences: Consumers in CIS countries are increasingly opting for Cider, Perry & Rice Wine as their beverage of choice. These alcoholic beverages offer a unique and refreshing taste that appeals to a wide range of consumers. Additionally, they are often perceived as healthier alternatives to traditional alcoholic drinks, as they are typically made from natural ingredients and have lower alcohol content. This aligns with the growing global trend of health-conscious consumers seeking out lighter and more natural options.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in CIS is the emergence of craft and artisanal producers. These smaller-scale producers focus on creating high-quality and unique products, often using traditional production methods. This trend is driven by consumers' desire for authenticity and the opportunity to support local businesses. Craft and artisanal Cider, Perry & Rice Wine brands are able to differentiate themselves in the market by offering a wide variety of flavors and styles, catering to different consumer preferences. Another trend in the market is the increasing popularity of flavored Cider, Perry & Rice Wine. Manufacturers are introducing a range of flavors, such as apple, pear, berry, and even exotic fruits, to attract new consumers and provide a more diverse drinking experience. This trend is driven by consumers' desire for innovation and experimentation, as well as the growing demand for flavored alcoholic beverages in general.

Local special circumstances: The Cider, Perry & Rice Wine market in CIS is influenced by local traditions and cultural preferences. For example, in some CIS countries, such as Russia and Ukraine, there is a long history of consuming fermented beverages like Kvass and Mead. This cultural background has paved the way for the acceptance and popularity of Cider, Perry & Rice Wine in these markets. Additionally, the abundance of fruit orchards in certain CIS countries, such as Moldova and Georgia, provides a local source of ingredients for the production of these beverages.

Underlying macroeconomic factors: The economic growth and increasing disposable incomes in CIS countries have contributed to the development of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are able to afford higher-quality and premium products. This has created opportunities for both domestic and international Cider, Perry & Rice Wine producers to enter and expand in the CIS market. Furthermore, the growing tourism industry in the region has also positively impacted the market, as tourists from around the world are exposed to and develop a taste for these beverages during their visits. In conclusion, the Cider, Perry & Rice Wine market in CIS is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers seek out healthier and more diverse alcoholic beverage options, the market is responding with craft and flavored offerings. Additionally, the cultural background and economic factors in CIS countries contribute to the popularity and growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.