Hard Seltzer - CIS

CIS

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$22.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$5.8m in 2024.
Revenue, combined amounts to US$28.0m in 2024.
The revenue, at home is expected to grow annually by 4.36% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.09 are generated in 2024.
In the Hard Seltzer market, volume, at home is expected to amount to 5.0m L by 2024.
Volume, out-of-home is expected to amount to 614.3k L in 2024.
Volume, combined is expected to amount to 5.6m L in 2024.
The Hard Seltzer market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.02L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Hard Seltzer market in CIS is experiencing significant growth and development.

Customer preferences: Customers in CIS are increasingly drawn to the refreshing and low-calorie nature of Hard Seltzers. With a growing focus on health and wellness, consumers are seeking out lighter beverage options that still provide a flavorful and enjoyable drinking experience. Hard Seltzers fit this demand perfectly, offering a range of fruit flavors and a crisp, carbonated taste. Additionally, the younger demographic in CIS is particularly attracted to the trendy and innovative image associated with Hard Seltzers.

Trends in the market: One of the key trends in the Hard Seltzer market in CIS is the expansion of product offerings by both local and international brands. As the demand for Hard Seltzers continues to rise, companies are introducing a wider variety of flavors and styles to cater to different consumer preferences. This trend is driving competition in the market and providing consumers with more options to choose from. Another trend in the market is the increasing popularity of locally produced Hard Seltzers. Domestic brands are gaining traction as consumers show a preference for supporting local businesses and products. These brands are often able to offer competitive pricing and unique flavors that resonate with the local taste preferences.

Local special circumstances: The unique cultural and social characteristics of CIS countries also play a role in the development of the Hard Seltzer market. The region has a strong tradition of vodka consumption, and Hard Seltzers are seen as a modern and fashionable alternative to traditional alcoholic beverages. This cultural shift towards lighter and more refreshing options has contributed to the growth of the Hard Seltzer market in CIS.

Underlying macroeconomic factors: The growing economy in CIS countries has also contributed to the development of the Hard Seltzer market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and innovative products. This has created a favorable environment for the introduction and expansion of Hard Seltzer brands in the market. In conclusion, the Hard Seltzer market in CIS is experiencing significant growth and development due to customer preferences for low-calorie and refreshing beverages, the expansion of product offerings by both local and international brands, the increasing popularity of locally produced Hard Seltzers, the cultural shift towards lighter and more fashionable alcoholic beverages, and the growing economy in CIS countries. These factors are driving the growth of the market and providing opportunities for both established and emerging brands.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.