Beer - CIS

The Beer market in CIS has been experiencing significant growth in recent years.

Customer preferences: Customers in the CIS region have shown a strong preference for beer, making it one of the most popular alcoholic beverages in the region. This preference can be attributed to several factors, including the relatively low cost of beer compared to other alcoholic beverages, its refreshing taste, and its cultural significance in many CIS countries. Additionally, the wide variety of beer styles and flavors available in the market caters to the diverse preferences of consumers in the region.

Trends in the market: One of the key trends in the Beer market in CIS is the growing demand for craft beer. Craft beer has gained popularity among consumers who are looking for unique and high-quality products. This trend is driven by the increasing number of microbreweries and brewpubs in the region, which offer a wide range of craft beers with distinct flavors and styles. The growing interest in craft beer reflects a shift in consumer preferences towards more premium and artisanal products. Another trend in the market is the rising popularity of non-alcoholic and low-alcohol beers. Health-conscious consumers are seeking alternatives to traditional alcoholic beverages, and non-alcoholic and low-alcohol beers provide a healthier option without compromising on taste. This trend is also driven by changing consumer lifestyles and the increasing focus on wellness and moderation.

Local special circumstances: The Beer market in CIS is influenced by local special circumstances, such as the rich brewing traditions and cultural significance of beer in many CIS countries. Beer is often consumed during social gatherings, celebrations, and traditional festivals, which contributes to its popularity and demand. Additionally, the availability of locally produced ingredients, such as barley and hops, further supports the growth of the beer industry in the region.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the development of the Beer market in CIS. Economic growth and rising disposable incomes have increased consumer spending power, allowing consumers to indulge in discretionary purchases such as alcoholic beverages. Additionally, urbanization and changing demographics, including a growing young population, have created new opportunities for the beer industry. The increasing number of bars, restaurants, and entertainment venues in urban areas has also contributed to the growth of the beer market by providing more outlets for consumption. In conclusion, the Beer market in CIS is experiencing growth due to customer preferences for beer, including its affordability, taste, and cultural significance. The market is also influenced by trends such as the demand for craft beer and non-alcoholic/low-alcohol beers. Local special circumstances, such as brewing traditions and the availability of local ingredients, further contribute to the market's development. Underlying macroeconomic factors, including economic growth and changing demographics, also play a significant role in driving the growth of the beer market in CIS.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.