Soccer Ticket Sales - Finland

Finland

Highlights

Revenue in the Soccer Ticket Sales market is projected to reach US$26.76m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.37%, resulting in a projected market volume of US$30.08m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$65.58 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 431.7k users by 2029.
User penetration in the Soccer Ticket Sales market will be at 7.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Ticket Sales Market in Finland is not experiencing significant growth, with a negligible growth rate. This can be attributed to factors such as decreasing interest in soccer, high ticket prices, and preference for watching matches from home.

Customer preferences: As the popularity of soccer continues to rise in Finland, there has been a noticeable shift towards purchasing soccer tickets online. This trend is driven by consumers seeking convenience and time-saving options. Moreover, the growing trend of e-sports has also led to the emergence of online streaming services for soccer matches, providing fans with access to live games from the comfort of their own homes. Additionally, the growing influence of social media has also played a role, with platforms like Twitter and Facebook allowing fans to easily connect and engage with their favorite teams and players. Overall, these factors point to a significant digital transformation in the way soccer tickets are bought and consumed in Finland.

Trends in the market: In Finland, the Soccer Ticket Sales Market within the Sports Market is seeing a rise in online ticket sales. This trend is driven by the increasing use of digital platforms to purchase tickets, as well as the convenience and ease of online transactions. This trajectory is significant for industry stakeholders, as it allows for a wider reach and potential for increased revenue. Additionally, it reduces the reliance on traditional ticket sales methods and streamlines the process for both buyers and sellers. However, this trend may have potential implications for physical ticket retailers, as they may face decreased demand for their services.

Local special circumstances: In Finland, the Soccer Ticket Sales Market is heavily influenced by the countrys passion for sports and high participation rates in soccer. This creates a loyal fan base and strong demand for tickets, particularly for the top Finnish teams. Additionally, the countrys small population size and limited number of professional teams create a sense of exclusivity and scarcity, leading to high ticket prices and strong sales. Moreover, the countrys cold climate creates a unique challenge for outdoor matches, pushing teams to invest in modern and well-equipped stadiums to attract spectators.

Underlying macroeconomic factors: The Soccer Ticket Sales Market in Finland is impacted by various macroeconomic factors, such as global economic trends, national economic health, fiscal policies, and financial indicators. The economic stability and growth of Finland play a crucial role in the performance of the Soccer Market within the Sports Market. Additionally, government policies and regulations, as well as consumer purchasing power and disposable income, also shape the demand for soccer tickets. The countrys economic situation and stability have a significant impact on the overall sales and revenues of the Soccer Market in Finland, with favorable economic conditions leading to higher ticket sales. Moreover, factors such as inflation, interest rates, and unemployment rates can also affect consumer spending and, ultimately, the demand for soccer tickets.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.