In Finland, the Soccer Media Market within the Sports Market is experiencing minor growth, impacted by factors such as limited consumer interest and competition from traditional media sources. Despite these challenges, digital technologies have enabled convenient access to online soccer content, contributing to the markets gradual expansion.
Customer preferences:
With the rise of social media and online streaming platforms, the Soccer Media Market in Finland has changed tremendously. Consumers are now looking for instant updates and highlights of matches, as well as in-depth analysis and behind-the-scenes content. This has led to a shift towards digital soccer content, including live streaming of matches and exclusive online footage. Additionally, the growing interest in esports and online gaming has also impacted the Soccer Media Market as more soccer fans turn to these platforms for alternative forms of entertainment and engagement. Such changes in consumer preferences have necessitated a shift towards digital and online offerings by traditional media outlets and soccer clubs alike.
Trends in the market: In Finland, the Soccer Media market is experiencing a shift towards digital platforms, with a growing number of consumers accessing soccer content through streaming services and online platforms. This trend is significant for stakeholders in the media and sports industries, as it presents new opportunities for revenue and audience engagement. Additionally, the rise of social media and digital influencers has led to a rise in user-generated content and the potential for more targeted and personalized marketing strategies. As the trend towards digital continues, stakeholders must adapt and invest in innovative technologies and strategies to stay competitive in the evolving soccer media market.
Local special circumstances: In Finland, the Soccer Media Market is influenced by the countrys sports-loving culture and high level of internet usage. The market is also impacted by the relatively small size of the country, leading to a focus on local and regional teams rather than international leagues. Additionally, the Finnish government plays a role in the market through its regulations on sports broadcasting. These factors create a unique landscape for soccer media in Finland, setting it apart from other larger soccer markets.
Underlying macroeconomic factors: The growth of the Soccer Media Market in Finland is influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in sports infrastructure. Countries with favorable regulatory environments and strong investment in sports media technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding for sports. Moreover, the rising popularity of soccer globally and the increasing demand for live streaming and digital content are driving the growth of the Soccer Media Market in Finland.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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