The American Football media market in Finland has seen a slow growth due to factors such as limited popularity of the sport, lack of media coverage, and low investment in digital platforms. However, with the rise of international interest and increased marketing efforts, the market is expected to experience a gradual growth in the coming years.
Customer preferences:
In Finland, the growing popularity of American football among younger generations has brought about a surge in demand for digital content, such as live streaming of games and social media coverage, reflecting the increasing preference for digital media consumption. Similarly, in the United States, the rise of social media and streaming platforms has transformed the way American football is consumed, with fans expecting real-time updates and personalized content. This shift towards digital media is largely influenced by the convenience and flexibility it offers, catering to the busy and tech-savvy lifestyles of modern consumers.
Trends in the market: In Finland, the American Football media market is currently experiencing growth in live streaming and on-demand content, with a shift towards digital platforms and social media for distribution. This trend is driven by the increasing popularity of American Football among Finnish audiences, and the demand for convenient and accessible content. In the American market, the rise of fantasy football and other interactive content has also contributed to the growth of the media market. These trends are significant for industry stakeholders as they provide new opportunities for revenue streams, but also pose challenges of adapting to the changing landscape of media consumption. The potential implications for stakeholders include the need to strategize and invest in digital platforms, as well as creating compelling and engaging content to attract and retain audiences. This also highlights the importance of understanding and catering to the unique preferences of American Football fans in both Finland and the United States.
Local special circumstances:
The American Football Media Market within the Sports Market in Finland is heavily influenced by the countrys passion for ice hockey. Compared to other European countries, football has a smaller following in Finland. The Finnish media landscape is also dominated by state-owned companies, making it difficult for American football to gain mainstream coverage. However, social media and online streaming platforms have allowed American football to reach a younger and more diverse audience. In contrast, in the United States, the American Football Market is deeply embedded in the countrys cultural identity, with a strong emphasis on the commercialization and broadcasting of games. The media landscape is also more competitive, with multiple networks and platforms vying for exclusive rights to broadcast games and cover the sport extensively. This has led to a large market for sports media and advertising in the American football industry in the US, which is not as prevalent in Finland.
Underlying macroeconomic factors: The American Football Media Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, advertising budgets, and technological advancements. With the rise of online streaming platforms and mobile devices, there is a growing demand for digital content and innovative advertising strategies in the American football industry. In countries with a strong economic outlook and high levels of consumer spending, there is a higher potential for growth in the American football media market. However, regions with economic challenges and limited investment in media infrastructure may experience slower growth in this market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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