Soccer Merchandise - Finland

Finland

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$18.44m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.63%, resulting in a projected market volume of US$19.99m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$30.91 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 648.8k users by 2029.
User penetration in the Soccer Merchandise market will be at 10.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Finland is facing negligible growth due to factors such as limited demand and competition from other Sports markets. Despite the convenience of online shopping, lack of consumer awareness and interest in soccer merchandise is impacting the markets growth rate.

Customer preferences: As fans in Finland embrace the global popularity of soccer, they are also seeking unique and personalized ways to show their support. This has led to a rise in demand for customized merchandise, such as personalized jerseys and team accessories. Additionally, with the rise of sustainable and eco-friendly consumption, consumers are also looking for eco-friendly merchandise options, resulting in the emergence of environmentally-friendly soccer merchandise made from sustainable materials.

Trends in the market: In Finland, the Soccer Merchandise Market is experiencing an increase in demand for sustainably and ethically produced merchandise, as consumers become more conscious of the environmental and social impact of their purchases. This trend is expected to continue, with more companies focusing on eco-friendly materials and ethical sourcing practices. Another trend is the rise of e-commerce platforms for purchasing soccer merchandise, providing fans with a convenient and wider range of options. This shift towards online shopping is likely to have implications for traditional brick-and-mortar retailers, who may need to adapt their business models to stay competitive. Additionally, the growing popularity of soccer in Finland, coupled with the success of its national team, is expected to drive further growth in the merchandise market, as fans seek to show their support for their favorite players and teams.

Local special circumstances: In Finland, the Soccer Merchandise Market is heavily influenced by the countrys strong passion for soccer and its successful national team. This has led to a culture of high-quality and authentic soccer merchandise, attracting international buyers. Additionally, the countrys strict regulations on counterfeit products have also played a role in ensuring the authenticity and value of soccer merchandise in the market. The unique combination of a deeply ingrained soccer culture and strict regulations make the Soccer Merchandise Market in Finland a highly competitive and sought-after market.

Underlying macroeconomic factors: The Finnish Soccer Merchandise Market, as part of the larger Soccer Market within the Sports Market, is heavily influenced by macroeconomic factors such as consumer spending, market competition, and overall economic stability. In Finland, a country with a strong economy and favorable fiscal policies, there is a growing demand for sports merchandise, driving market growth. Additionally, global economic trends such as the increasing popularity of soccer and the growing presence of e-commerce play a significant role in shaping the market. As the economy and consumer spending continue to grow, the Soccer Merchandise Market in Finland is expected to experience steady growth in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.