Media - Finland | Statista Market Forecast

In Finland, revenue in the Media market is projected to reach US$3.83bn in 2024.
The largest market of this market in Finland is TV & Video, which is expected to have a market volume of US$1.17bn in 2024.
In a global context, the most revenue will be generated the United States, with an anticipated figure of US$541.20bn in 2024.
Furthermore, in the Media market of Finland, it is estimated that 43.95% of total revenues will be generated through digital Media market by 2029.
In Finland, the media landscape is increasingly dominated by digital platforms, reflecting a significant shift in consumer preferences towards online content consumption.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Finland has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new technologies.

Customer preferences: Finland has one of the highest rates of internet penetration in Europe, with a large proportion of the population having access to high-speed internet. This has led to a shift in customer preferences towards digital media, with consumers increasingly turning to online platforms for news, entertainment, and social networking. In addition, there has been a growing demand for personalized and on-demand content, as consumers seek greater control over their media consumption.

Trends in the market: One of the key trends in the Finnish media market is the rise of streaming services. Subscription-based platforms such as Netflix and Spotify have gained popularity among consumers, offering a wide range of content that can be accessed anytime, anywhere. This trend has been fueled by the increasing availability of high-speed internet and the proliferation of smart devices. In addition, there has been a shift towards mobile consumption, with more and more people accessing media content through their smartphones and tablets. This has led to the development of mobile-friendly applications and platforms, as well as the growth of mobile advertising. Another trend in the Finnish media market is the increasing importance of social media. Platforms such as Facebook, Instagram, and Twitter have become an integral part of people's daily lives, serving as a source of news, entertainment, and social interaction. This has opened up new opportunities for advertisers to reach their target audience and engage with them in a more personalized and interactive way. In addition, social media influencers have emerged as a powerful marketing tool, with brands partnering with popular influencers to promote their products and services.

Local special circumstances: Finland has a strong tradition of public broadcasting, with the Finnish Broadcasting Company (Yle) being the main public service broadcaster. Yle operates several television and radio channels, as well as an online platform, providing a wide range of content to the Finnish audience. Public broadcasting plays a crucial role in promoting Finnish culture and language, as well as providing independent and unbiased news coverage.

Underlying macroeconomic factors: Finland has a highly developed and technologically advanced economy, with a strong focus on innovation and research. This has created a favorable environment for the development of the media industry, with companies investing in new technologies and digital infrastructure. In addition, Finland has a well-educated population and a high standard of living, which contributes to the demand for media products and services. Overall, the media market in Finland is evolving rapidly, driven by changing customer preferences and the adoption of new technologies. The rise of streaming services, the increasing importance of social media, and the strong tradition of public broadcasting are all shaping the future of the Finnish media landscape. With continued investment in digital infrastructure and the development of innovative content and services, the media market in Finland is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.