Soccer Merchandise - Ireland

Ireland

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$27.12m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.96%, resulting in a projected market volume of US$29.88m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$66.52 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 450.0k users by 2029.
User penetration in the Soccer Merchandise market will be at 8.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Ireland has seen minimal growth recently, with factors such as limited consumer spending and a decline in sporting events impacting this growth rate. Despite this, the market remains significant, driven by the love of soccer among Irish consumers and the convenience of online shopping for sports products.

Customer preferences: Consumers in Ireland are increasingly looking for sustainable and ethical options in the Soccer Merchandise Market. This trend is driven by growing awareness of environmental and social issues. As a result, eco-friendly and fair trade soccer merchandise is gaining popularity, while traditional non-sustainable products are facing declining sales. In addition, the rising importance of social media and influencer marketing in consumer decision-making is shaping the branding and marketing strategies of soccer merchandise companies.

Trends in the market: In Irelands Soccer Market, there is a noticeable shift towards sustainability and ethical practices in the production of soccer merchandise. This trend is driven by consumer demand for eco-friendly options and a growing awareness of the environmental impact of traditional production methods. As a result, companies are incorporating sustainable materials and processes into their manufacturing and supply chain strategies. This trend is significant as it not only aligns with consumer values but also reduces costs in the long run. It also presents opportunities for companies to differentiate themselves in a competitive market. However, it may require significant upfront investments and changes to established practices for industry stakeholders to fully embrace this trend.

Local special circumstances: In Ireland, the Soccer Merchandise Market within the Sports Market is heavily influenced by the countrys strong cultural attachment to soccer. This loyalty to the sport has also given rise to a strong sense of community among fans, leading to a highly engaged and passionate consumer base. Additionally, Irelands small geographical size means that the market is more tightly knit, with local teams and players having a significant impact on merchandise sales. The countrys strict regulations on intellectual property also play a role in shaping the market, protecting the interests of both local and international teams and brands.

Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economies experience higher demand for soccer merchandise due to increased disposable income and consumer confidence. Additionally, favorable fiscal policies, such as tax breaks on sports merchandise, can also stimulate market growth. However, economic downturns and fluctuations in currency exchange rates can negatively affect the market by limiting consumer spending and increasing costs for international imports. Furthermore, political stability and policies related to trade and commerce can also influence the availability and cost of importing soccer merchandise, thus impacting market performance.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.