Cricket Media - Ireland

Ireland

Highlights

Revenue in the Cricket Media market is projected to reach US$257.30k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.43%, resulting in a projected market volume of US$304.50k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$5.53 in 2024.
In the Cricket Media market, the number of users is expected to amount to 53.3k users by 2029.
User penetration in the Cricket Media market will be at 0.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media market in Ireland is facing subdued decline, with factors such as technological advancements, consumer interest, and convenience of online services driving growth. Despite its slower growth rate, the market is still expected to witness significant developments in the near future.

Customer preferences: The popularity of cricket among immigrant communities in Ireland has driven the growth of local media outlets and online platforms dedicated to covering the sport. These outlets cater not only to Irish fans, but also serve as a link for fans from South Asian countries, where cricket is deeply ingrained in the culture. This trend reflects a growing multiculturalism within the Irish population and the increasing global nature of the sport. Social media and streaming platforms have also become the primary means of consuming cricket content, highlighting a shift towards digital media in the cricket market.

Trends in the market: In Ireland, the Cricket Media Market is witnessing a surge in digital platforms, as consumers increasingly turn to online sources for cricket news, highlights, and analysis. This trend aligns with the global rise of digital media consumption, reflecting the growing preference for convenience and accessibility. As a result, stakeholders in the Cricket Market, including media companies and advertisers, are investing in digital strategies and partnerships to reach and engage with audiences. This trajectory is significant as it presents opportunities for growth and innovation in a traditionally print-dominated market. However, it also poses challenges, such as maintaining traditional revenue streams and adapting to changing consumer behaviors. Stakeholders must remain agile and vigilant, leveraging emerging technologies and evolving consumer trends to stay relevant and competitive in the dynamic Cricket Media Market.

Local special circumstances: In Ireland, the Cricket Media Market is small due to the limited popularity of the sport compared to other countries. However, there is a growing interest in digital and social media platforms for cricket coverage, catering to the younger population. The countrys strong internet infrastructure and high smartphone penetration rates make it an ideal market for streaming services and online cricket communities. Regulatory policies promoting digital media and the cultural affinity towards sports have also contributed to the growth of the Cricket Media Market in Ireland.

Underlying macroeconomic factors: The Cricket Media Market in Ireland is heavily influenced by macroeconomic factors such as the countrys overall economic health and fiscal policies. A strong and stable economy encourages more consumer spending, which in turn increases demand for media and entertainment content, including cricket. Additionally, global economic trends and fluctuations in exchange rates greatly impact the purchasing power of consumers, which can influence their willingness to pay for cricket media. Furthermore, government policies and investments in infrastructure also play a role in the growth of the cricket media market. A well-developed digital infrastructure, for example, can facilitate the online distribution of cricket content, making it more accessible to a larger audience. Overall, the success of the Cricket Media Market in Ireland is closely tied to the countrys economic climate and government support for the sports and media industries.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.