American Football Merchandise - Ireland

Ireland

Highlights

Revenue in the American Football Merchandise market is projected to reach US$175.90k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.16%, resulting in a projected market volume of US$226.30k by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.94 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 25.1k users by 2029.
User penetration in the American Football Merchandise market will be at 0.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market within the Sports Market in Ireland has seen slight growth due to factors such as limited fan base and competition with other popular sports. Despite this, the market is expected to grow as digital platforms and health awareness initiatives continue to gain traction.

Customer preferences: The American Football Merchandise Market of the American Football Market has seen a rise in demand for sustainable and eco-friendly products, as consumers become more conscious of their environmental impact. Additionally, there has been a shift towards inclusive merchandise, catering to a diverse fan base. With the rise of social media, there is also a growing trend of personalized and group-related merchandise, allowing fans to directly connect with their favorite teams and players.

Trends in the market: In Ireland, the American Football Merchandise Market is experiencing a rise in demand for officially licensed team merchandise. This trend is driven by the increasing popularity of American football in Ireland, as well as the presence of NFL games in the country. In the United States, there is a growing trend of using social media platforms to promote and sell American football merchandise, with teams and players actively engaging with fans. This could have implications for industry stakeholders, as it presents an opportunity for international expansion and reaching new markets through digital marketing. Additionally, in the European market, there is a rising trend of sustainability in sports merchandise, with an increasing number of consumers seeking eco-friendly and ethically-sourced products. This could also impact the American football merchandise market, encouraging brands to adopt more sustainable practices to cater to consumer preferences.

Local special circumstances: In Ireland, the American Football Merchandise Market is heavily influenced by the countrys strong affinity for sports and its traditional association with Gaelic Games. This creates a unique market dynamic where fans of both Gaelic Games and American Football contribute to the demand for merchandise. In the United States, the market is heavily influenced by the countrys obsession with the NFL. This leads to a greater variety in merchandise options and a culture of tailgating and fan experiences. Additionally, the comparatively smaller size of the Irish market means that international shipping fees for American Football merchandise can significantly impact the overall cost for consumers.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is strongly influenced by macroeconomic factors such as consumer spending, economic growth, and consumer confidence. In countries with a growing economy and high levels of disposable income, the demand for American football merchandise is higher due to the increased purchasing power of consumers. Conversely, economic downturns and low consumer confidence can negatively impact the market as consumers become more cautious with their spending on non-essential items. Additionally, government policies and trade agreements can also have a significant impact on the market, as import and export regulations can affect the availability and pricing of American football merchandise. Overall, the health of the national economy and consumer sentiment play key roles in determining the performance of the American Football Merchandise Market within the Sports Market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.