Basketball Media - Ireland

Ireland

Highlights

Revenue in the Basketball Media market is projected to reach US$1.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.98%, resulting in a projected market volume of US$1.01m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 248.9k users by 2029.
User penetration in the Basketball Media market will be at 3.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media Market in Ireland has shown minimal growth due to factors such as slow adoption of digital platforms, lower health awareness among consumers, and limited convenience of online services.

Customer preferences: As basketball continues to gain popularity in Ireland, the Basketball Media Market has seen a rise in demand for interactive and engaging digital content. With the increasing use of social media platforms and live streaming, fans are seeking real-time updates and behind-the-scenes access to their favorite teams and players. This trend is driven by the younger demographic who are highly engaged in online culture and are looking for more immersive experiences in their sports consumption. Additionally, there has been a shift towards mobile-friendly content, as smartphones are the primary source of media consumption for many individuals, especially among the younger generation. As a result, there has been a surge in demand for mobile apps that offer exclusive basketball content, such as highlights, analysis, and player stats. This trend is also influenced by the evolving lifestyle factors of todays consumers, who value convenience and on-the-go access to information. With the increasing availability and advancement of technology, the Basketball Media Market in Ireland is expected to further expand and cater to the evolving preferences of basketball fans.

Trends in the market: In Ireland, there has been a significant increase in the consumption of sports content through digital platforms, particularly in the basketball market. This trend is expected to continue as streaming services and social media platforms become more prevalent in the sports industry. Additionally, there is a growing demand for personalized and interactive sports coverage, leading to the emergence of new media outlets and online communities dedicated to basketball. These trends not only provide opportunities for industry stakeholders to expand their reach and engage with a wider audience, but also highlight the importance of digital presence and innovation in the increasingly competitive Sports market. Furthermore, the convergence of traditional and digital media in the basketball market has the potential to redefine the way sports content is produced, distributed, and consumed, creating new revenue streams and changing the dynamics of traditional broadcasting.

Local special circumstances: In Ireland, the Basketball Media Market is heavily influenced by the countrys passion for sports. The market is driven by the strong and long-standing tradition of basketball in the country, with a dedicated fan base and coverage from popular media outlets. Additionally, Irelands small size and close-knit community allow for a more intimate and interactive media experience for fans. The countrys digital landscape and high internet usage have also led to the growth of online sports media platforms, offering a wide range of content and coverage.

Underlying macroeconomic factors: The Basketball Media Market within the Sports Market is greatly influenced by macroeconomic factors. These include the overall economic health of Ireland, global trends in media consumption, regulatory policies, and budgetary support for sports and recreational activities. As Irelands economy continues to recover and grow, consumer spending on media and entertainment is expected to increase. Additionally, advancements in digital technologies and the rise of online media platforms are shaping the evolution of the market, while government investment in sports infrastructure and promotion initiatives are also driving market growth.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.