The Soccer Merchandise market is slowly growing in Greece due to factors such as low consumer awareness and limited online presence. The negligible growth rate is impacted by the lack of digitalization and the domination of traditional brick-and-mortar stores.
Customer preferences: In Greece, soccer fans are showing a growing interest in sustainable and ethically-made merchandise, reflecting a shift towards conscious consumerism. Younger generations are also increasingly drawn to limited edition and personalized items, as a way to express their individuality and support their favorite teams. On the other hand, the rising popularity of major soccer tournaments and events has sparked a demand for collectible merchandise, creating a new trend in the market.
Trends in the market: In Greece, the demand for soccer merchandise has been on the rise, driven by the countrys passionate fan base and the success of its national team. This trend is expected to continue, supported by the growing popularity of televised soccer matches and the convenience of online shopping. Additionally, there is a shift towards sustainable and ethical products in the market, with consumers choosing environmentally-friendly and fair-trade options. This presents opportunities for industry stakeholders to cater to this trend by offering eco-friendly and socially responsible merchandise. Furthermore, the use of digital and social media as marketing tools for engaging with fans and promoting merchandise is gaining momentum, providing a competitive edge for businesses in this market.
Local special circumstances:
In Greece, the Soccer Merchandise Market is heavily influenced by the countrys strong passion for the sport. The intense rivalry between popular teams such as Olympiacos, Panathinaikos, and AEK Athens drives the demand for merchandise. Additionally, the countrys geographical location in the Mediterranean allows for a thriving tourist market, making souvenir merchandise a significant portion of the market. The rich history and culture of Greece, dating back to ancient times, also add to the demand for unique and authentic merchandise, further differentiating the market from others. The impact of economic and political instability in recent years has also affected the market dynamics, with fans turning to merchandise purchases to show their support and solidarity for their teams.
Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is also impacted by macroeconomic factors, including the economic stability of Greece, the trends in global economic markets, and the fiscal policies of the government. As Greece has recently recovered from an economic crisis, there has been a resurgence in consumer spending and confidence, contributing to the growth of the market. However, ongoing political and economic uncertainties, as well as potential changes in trade policies, could have a significant impact on the markets performance. Moreover, investments in sports infrastructure and events, such as the 2004 Olympic Games and the upcoming UEFA Euro 2020, are expected to drive the demand for soccer merchandise in Greece.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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