The American Football market in Greece has shown marginal growth, influenced by factors such as increasing interest in sports, the popularity of online media, and the availability of merchandise and tickets. However, the slow growth rate may be impacted by limited awareness of the sport in Greece as well as competition from other popular sports in the region.
Customer preferences: The American Football Market has seen a rise in demand for advanced technologies, such as virtual and augmented reality, to enhance the fan experience. This trend is fueled by a younger generation of viewers who seek interactive and immersive content. Additionally, there is a growing preference for eco-friendly and sustainable products in the sports industry, with consumers valuing ethical and environmentally responsible brands. This shift is driven by increased awareness of the impact of climate change and the desire for a more conscious approach to consumption.
Trends in the market: In Greece, there has been a recent surge in interest in American football, with increased participation in youth leagues and adult amateur leagues. This trend is driven by a growing appetite for alternative sports, as well as an increase in funding for training and facilities. In the American Football market, a similar trend can be seen, with a rise in popularity among younger demographics and the establishment of professional leagues outside of the US. This trajectory is significant for industry stakeholders as it presents opportunities for expansion and diversification, but also poses challenges in terms of cultural differences and competition with traditional sports. Further growth in these markets could lead to a globalized American football market, with potential implications for player recruitment, sponsorships, and broadcasting rights.
Local special circumstances: In Greece, the American Football Market has faced challenges due to the countrys strong tradition and love for traditional sports like soccer and basketball. However, with the increasing popularity of international leagues and the success of Greek players in the NFL, there has been a recent surge in interest and investment in the American Football Market. In the US, the market is heavily influenced by the dominant culture and media coverage, with a strong emphasis on high school and college football. Additionally, the market is highly regulated by organizations such as the NFL and NCAA, which have a significant impact on the dynamics and growth of the market.
Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, corporate sponsorship, and media rights. With a strong economy, individuals and corporations have more disposable income to spend on tickets, merchandise, and advertising opportunities. Additionally, favorable fiscal policies and tax incentives can encourage businesses to invest in the market, further driving growth. However, economic downturns and declines in consumer confidence can lead to a decrease in overall market performance. The health of the national economy, as well as global economic trends, can also impact the market as a whole, making it susceptible to fluctuations depending on economic conditions.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
