The Soccer Media market in Greece is slowly growing, influenced by factors such as the countrys love for soccer and advancements in technology. Rising popularity of digital media and online streaming services are driving the markets minimal growth rate. Additionally, increasing consumer interest in following sports teams and competitions plays a role in the markets growth.
Customer preferences: Consumers in the Soccer Media Market of the Soccer Market within the Sports Market are increasingly turning to online streaming platforms to access live matches and highlights, as traditional television viewership declines. This trend is driven by the growing preference for convenience and flexibility, as well as the rise of digital-savvy younger generations. Additionally, the increasing availability of high-speed internet and mobile devices has made it easier for fans to access soccer content on-the-go.
Trends in the market: In Greece, the Soccer Media Market is experiencing a surge in digital streaming services, with platforms like PAOK TV and AEK TV providing subscribers with live matches and exclusive content. Additionally, there is a growing trend of soccer clubs creating their own media channels, such as Olympiacos TV and Panathinaikos TV. These developments highlight the increasing demand for convenient and on-demand access to soccer content. This trend is expected to continue, with potential implications for traditional broadcasting networks and revenue distribution among industry stakeholders.
Local special circumstances: In Greece, the Soccer Media Market is heavily influenced by the countrys strong soccer culture and passion for the sport. This has led to a high demand for soccer content, especially from top leagues such as the English Premier League. Additionally, strict regulations surrounding media rights and distribution have made it challenging for foreign broadcasters to enter the market, creating a unique environment dominated by local media companies. Moreover, the countrys geographical location has limited access to live broadcasting of international soccer matches, resulting in a strong market for digital soccer content and online streaming services.
Underlying macroeconomic factors: The growth of the Soccer Media market is heavily influenced by macroeconomic factors, such as the overall economic health of the country, governmental policies, and global economic trends. For instance, a strong and stable economy with a high disposable income is likely to increase consumer spending on sports media, leading to market growth. On the other hand, a struggling economy with low purchasing power can slow down the growth of the market. Moreover, favorable regulatory environments and investments in sports infrastructure can also contribute to the development of the Soccer Media market. As the demand for sports coverage and access to sporting events increases with the rise of digital media, countries with advanced digital technologies and high internet penetration are expected to experience higher market growth compared to countries with limited technological advancements. Additionally, the growing popularity of soccer and the increasing number of soccer viewers worldwide are further fueling the demand for soccer media, thus positively impacting the markets performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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