The growth of the Soccer Media Market in Southern Africa is limited, as seen in the minimal growth rate. This is due to various factors, such as the slow adoption of digital technologies and limited awareness among consumers. The convenience of online services has not yet driven significant growth in this market.
Customer preferences: The growing popularity of soccer in Southern Africa has led to a surge in demand for local media coverage of the sport, highlighting a shift towards supporting and consuming local content. This trend is driven by a sense of national pride and a desire for more in-depth coverage of the local soccer scene. This has also led to an increase in digital platforms, such as streaming services, for fans to access live matches and updates, as well as a rise in social media engagement around the sport. Additionally, there is a noticeable preference for more diverse and inclusive soccer coverage, reflecting a shift towards more progressive and socially conscious consumer preferences.
Trends in the market: In Southern Africa, the Soccer Media Market of the Soccer Market within the Sports Market is experiencing a growing trend towards the use of digital platforms for soccer coverage and fan engagement. This trend is driven by increasing internet and smartphone penetration in the region, as well as the rise of social media as a primary source of news and information. As a result, industry stakeholders are investing in online streaming services, social media content creation, and online fan communities. This shift towards digital media has significant implications for traditional media channels and creates opportunities for new players to enter the market. Additionally, it allows for more targeted and personalized advertising strategies, providing a potential revenue source for broadcasters and content creators.
Local special circumstances: In Southern Africa, the Soccer Media Market is heavily influenced by the regions strong soccer culture and passion for the sport. This allows for a wide range of media platforms, including television, radio, and digital outlets, to thrive and cater to the highly engaged audience. Additionally, regulatory policies and infrastructure may vary in each country, influencing the accessibility and popularity of certain media channels. For example, South Africas advanced telecommunications infrastructure allows for widespread access to streaming services for live games and highlights, while in other countries, traditional television remains the primary source for soccer coverage.
Underlying macroeconomic factors: The growth of the Soccer Media market in Southern Africa is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. Countries with stable economies and favorable fiscal policies are likely to see higher market growth compared to economies facing economic challenges and restrictive fiscal policies. Additionally, global economic trends and investments in the overall Sports market can also impact the growth of the Soccer Media market in the region. The rise of digital media and the increasing demand for sports content have also played a significant role in shaping the markets growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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