The Basketball Ticket Sales market in Southern Africa is experiencing slow growth due to factors such as declining interest in sports, lack of availability of tickets, and economic constraints. However, efforts are being made to attract more consumers through events and online platforms.
Customer preferences: There has been a noticeable increase in the demand for online shopping and ticket purchasing in the Southern Africa region, indicating a shift towards digital consumption in the Basketball Ticket Sales Market. This trend can be attributed to the growing tech-savvy population, especially among the youth, who are more inclined towards using digital channels for convenience and cost-effectiveness. This preference for online activities is expected to drive the growth of the Basketball Market within the Sports Market in the region.
Trends in the market: In Southern Africa, the Basketball Ticket Sales Market is experiencing a surge in online ticket sales due to the increasing use of technology and mobile devices. However, there is also a growing trend of in-person ticket purchases at physical outlets, especially in rural areas with limited internet access. This trend is significant as it highlights the need for a balanced approach in catering to both online and offline customers. It also presents opportunities for industry stakeholders to tap into the potential of mobile ticketing and expanding their physical presence in underserved regions.
Local special circumstances: In Southern Africa, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market has been greatly impacted by the regions economic and political climate. Many countries in the region face high unemployment rates and low disposable income levels, making it difficult for locals to afford expensive ticket prices. In addition, cultural preferences for other sports like soccer and rugby also affect the popularity of basketball and therefore, ticket sales. Governments in the region also often have strict regulations on large gatherings, which can impede on the potential sales of tickets for basketball games.
Underlying macroeconomic factors: The Basketball Ticket Sales Market in Southern Africa is heavily influenced by macroeconomic factors such as the overall economic health of the region, consumer purchasing power, and government policies on sports and entertainment. Countries with strong economic growth, high consumer confidence, and government support for sports and entertainment industries are likely to see a rise in basketball ticket sales. Conversely, markets experiencing economic downturns or political instability may see a decline in ticket sales. Additionally, factors such as the popularity of basketball in the region, availability of venues, and competition from other sports also contribute to the overall performance of the market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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