The Cricket Media market in Southern Africa is facing a negligible decline in growth, influenced by factors such as limited access to technology and a preference for traditional media. Despite this, the market continues to expand due to the increasing popularity of online content and the growing interest in sports among consumers.
Customer preferences:
In Southern Africa, there has been a noticeable increase in the popularity of digital streaming services for live cricket matches, as consumers prefer the convenience of accessing matches on their mobile devices. Additionally, with the rise of social media and online platforms, there has been a significant increase in demand for engaging content and interactions from cricket media outlets. This trend highlights a shift towards more personalized and interactive content consumption, driven by the younger demographics preference for digital entertainment options. Furthermore, the growing popularity of fantasy cricket leagues and social media challenges centered around cricket reflects an evolving lifestyle where consumers seek to actively participate and engage with their favorite sport.
Trends in the market: In Southern Africa, the Cricket Media Market is experiencing a rise in digital platforms and streaming services to cater to the growing demand for online sports content. In addition, there is a noticeable shift towards incorporating social media and influencer marketing in cricket media, as well as expanding coverage to include local and international tournaments. This trend is significant as it allows for greater access and reach for fans and can potentially increase revenue for industry stakeholders. However, issues such as piracy and data privacy concerns must be addressed to ensure the sustainability of these trends.
Local special circumstances: In Southern Africa, the Cricket Media Market is heavily influenced by the regions love for the sport and its rich cricket history. The popularity of cricket, along with the growing availability of technology and internet connectivity, has resulted in a thriving digital media market. Additionally, government initiatives to promote sports and the rise of social media usage have further propelled the markets growth. This unique combination of factors has created a highly engaged audience, making the Cricket Media Market in Southern Africa a highly lucrative and competitive market within the overall Cricket Market.
Underlying macroeconomic factors: The Cricket Media Market within the Sports Market in Southern Africa is significantly impacted by macroeconomic factors such as economic stability, government policies and regulations, and technological developments. The regions economic growth and overall health greatly influence the demand for cricket media, as a stable economy encourages higher consumer spending on leisure activities. Furthermore, consistent government support and favorable policies for the Sports market, including cricket, contribute to the growth of the cricket media market. Advancements in technology, such as faster and more accessible internet connectivity, have also provided opportunities for the development and distribution of cricket media content, further bolstering the market in Southern Africa.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
