The Soccer Media Market in Singapore has seen minimal growth due to various factors including the slowly rising popularity of digital technologies, limited health awareness among soccer fans, and the limited availability of online services in the Sports market.
Customer preferences: With the increasing popularity of social media and live streaming platforms, there has been a shift towards online soccer content consumption among younger demographics in Singapore. This is driven by the convenience and flexibility offered by digital platforms, as well as the growing trend of watching games on mobile devices. Additionally, the rise of mobile gaming in Singapore has led to a growth in demand for soccer-themed mobile games, catering to the preferences of the digitally-savvy population. This trend highlights the importance of digital engagement for the Soccer Media Market, as brands and content creators strive to capture the attention and loyalty of the younger generation.
Trends in the market: In Singapore, the Soccer Media Market is experiencing a shift towards online streaming, as more consumers opt for digital platforms to watch games and access exclusive content. This trend is expected to continue, driven by the increasing availability of high-speed internet and the convenience of on-demand viewing. Additionally, the rise of social media has allowed for more engagement and interaction between fans and soccer media, further driving the growth of the market. These trends highlight the importance for industry stakeholders, such as broadcasters and sports media companies, to adapt their strategies to cater to the changing preferences of consumers. Failure to do so could result in a loss of viewership and revenue in this highly competitive market.
Local special circumstances: In Singapore, the Soccer Media Market is heavily influenced by the countrys strong passion for sports and its diverse ethnic population. This has resulted in a unique blend of local and international media coverage, catering to the preferences of different communities. Additionally, Singapores efficient infrastructure and high internet penetration rate have enabled the growth of online platforms, attracting a tech-savvy audience. These factors have created a dynamic market that constantly adapts to the changing media landscape.
Underlying macroeconomic factors: The Singaporean Soccer Media Market is heavily influenced by macroeconomic factors, including the countrys high level of technological adoption, robust regulatory support for the sports and media industries, and significant investments in sports infrastructure. These factors create a favorable environment for the growth of the Soccer Market within the broader Sports Market, with Singapore positioned as a key player in the global sports media landscape. Furthermore, the growing middle class and rising disposable incomes in Singapore drive consumer demand for sports content, leading to increased investment and innovation in the Soccer Media Market. Additionally, Singapores strong fiscal policies and stable economic health further support the growth of the market, making it an attractive destination for international sports media players.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
