The Cricket Media market in Singapore is experiencing minimal growth, impacted by factors such as the decline in overall Sports market growth and the limited awareness and adoption of digital technologies. Despite this, the convenience of online services is still driving some growth in the market.
Customer preferences:
With the growing popularity and accessibility of streaming services, there has been a significant shift towards digital consumption of cricket content among fans in Singapore. This trend is particularly evident among young, tech-savvy audiences who prefer the convenience of watching live matches on their smartphones or tablets. Additionally, there has been an increase in demand for interactive cricket apps that offer real-time updates, stats, and analysis, providing a more immersive viewing experience. This digital transformation in the way fans consume cricket media is also driven by changing lifestyles, as more people prioritize convenience and flexibility in their entertainment choices.
Trends in the market:
In Singapore, the Cricket Media Market is seeing a surge in digital media consumption, with more fans turning to online platforms for live streaming and highlights of matches. This trend is driven by the increasing availability of high-speed internet and a growing demand for convenient and on-the-go sports content. As a result, there has been a rise in the number of online sports media providers and partnerships between traditional broadcasters and digital platforms. This trend is expected to continue, highlighting the importance of digital media in the cricket market. Furthermore, industry stakeholders should focus on enhancing their online presence and developing innovative ways to engage with the digital audience for sustained success in the Cricket Media Market.
Local special circumstances: In Singapore, the Cricket Media Market has seen significant growth due to the countrys high internet and social media usage rates, which have made it a hub for digital content consumption. Additionally, the strong interest in cricket among the South Asian immigrant population has contributed to the demand for cricket-related media. The regulated media landscape in Singapore also plays a role, with strict broadcasting laws that limit the availability of international cricket matches. This has led to the rise of local media companies producing and distributing cricket content, catering to the unique preferences and regulations of the Singaporean market.
Underlying macroeconomic factors: The Cricket Media Market, a subsector of the larger Sports Market, is heavily influenced by macroeconomic factors such as global economic conditions, government policies, and local market trends. In Singapore, the Cricket Market is growing rapidly due to strong economic growth, favorable government policies, and rising interest in the sport among the younger population. Furthermore, the increasing popularity of digital media and advancements in technology have led to a significant rise in the demand for digital cricket content, creating opportunities for growth in the Cricket Media Market. Additionally, the governments focus on developing the countrys sports infrastructure and promoting cricket as a national sport has been a key driver of market growth. However, challenges such as limited advertising revenues and competition from other sports continue to impact market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
